Sporting Apparel
European Tour and FootJoy step up partnership
Golf’s European Tour has extended its partnership with official footwear supplier FootJoy until 2018.
WSBK steps forward with Pantofola d’Ora
Italian footwear manufacturer Pantofola d’Oro has struck a partnership deal with the Superbike World Championship.
Levante nets Nike partnership
Spanish Liga football club Levante has secured a two-year deal, from 2014-15 to 2015-16, with US sportswear giant Nike.
Adidas scores long-term Valencia partnership
Spanish Liga football club Valencia has agreed a long-term partnership with sportswear company Adidas.
Lech Poznan scores double deal with Nike and STS
Polish Ekstraklasa football club Lech Poznan will wear Nike kits from next season after making the US sportswear giant its new technical sponsor.
Asics teams up with ITU’s Chicago events
Japanese sportswear manufacturer Asics has secured a deal to partner two showpiece International Triathlon Union events in Chicago.
Force India races on with Alpinestars
Italian clothing company Alpinestars has extended its partnership with Formula One motor-racing team Force India.
Under Armour touches down with Rugby Canada
US sportswear manufacturer Under Armour has announced a multi-year partnership with Rugby Canada.
Monaco shows global ambition with Nike deal
French Ligue 1 football team AS Monaco has agreed a kit deal with US sportswear giant Nike which will run until at least 2019.
Warrior takes to the ice with Champions Hockey League
US sportswear manufacturer Warrior has reached an agreement with the Infront Sports & Media agency to become the official kit supplier for the Champions Hockey League.
Newcastle Falcons seal Gilbert kit deal
Gilbert has been unveiled as the new official kit partner of English Premiership rugby union club Newcastle Falcons.
Euroleague enters New Era with headwear deal
US fashion brand New Era has agreed a three-year deal to become the official headwear partner of Euroleague Basketball.
EPL’s Stoke to be comfortable in own Skins
English Premier League team Stoke City has entered into a three-year partnership with base layer garments manufacturer Skins - a deal the club believes to be the first of its kind in English football.
Red Bull Racing to explore technical innovation with Scott Sports
Formula One motor racing team Red Bull has agreed a deal to make cycling, running, motorsport and winter sports products manufacturer Scott Sports an official supplier.
O’Neills enters Premiership with London Irish
English Premiership rugby union team London Irish has agreed a five-year partnership with Irish sportswear manufacturer O’Neills.
Köln marks Bundesliga return with kit deal
German football club FC Köln has marked its return to the Bundesliga by signing a four-year extension to its partnership with sportswear firm Erima.
Mizuno pitches in as WBSC’s first global sponsor
The World Baseball Softball Confederation has announced Japanese sportswear and equipment company Mizuno as its first global sponsor.
West Brom scores Adidas extension
English Premier League football club West Bromwich Albion has extended its technical partnership with sportswear company Adidas until the end of the 2015-16 season.