Sporting Apparel
Bundesliga’s Mainz switches back to Lotto
German Bundesliga top-tier football club Mainz has secured a long-term kit deal with Italian sportswear manufacturer Lotto.
Ligue 1’s Toulouse replaces Kappa with Joma
Spanish sportswear company Joma has secured a kit deal with French Ligue 1 football club Toulouse.
New Balance strikes Cricket South Africa deal
Cricket South Africa has signed up New Balance as the governing body’s new apparel and footwear supplier.
New Era: Focusing on sales and authenticity
Apparel company New Era is using its sponsorship of Euroleague Basketball to help its goal of becoming the number one headwear brand in the world.
Puma backs Cuban athletes on road to Rio
German sportswear firm Puma has agreed a new partnership with the Cuban Olympic Committee.
Joma replaces long-serving Adidas as Romania’s kit provider
Spanish sportswear company Joma has reached an agreement to become the new technical sponsor of the Romanian Football Federation (FRF).
Under Armour boosts Wasps’ sponsorship turnaround
English Premiership rugby club Wasps, this month, signed a technical wear deal with sporting goods brand Under Armour as the club continues to turn around its commercial fortunes.
Leicester celebrates Premier League survival with Puma extension
English Premier League football club Leicester City has extended its kit deal with German sportswear firm Puma.
Canterbury takes on Bath in anniversary year
Sportswear manufacturer Canterbury has agreed a deal to become the new kit supplier to English Premiership rugby union team Bath.
Under Armour adds AZ Alkmaar to football portfolio
US sportswear manufacturer Under Armour has agreed a multi-year partnership with Dutch Eredivisie football club AZ Alkmaar.
AMS Clothing boosts African football presence with Rwanda
Australian sporting apparel provider AMS Clothing has entered into a partnership with the Rwanda Football Federation.
Honved nets Macron partnership
Hungarian Liga football team Budapest Honved has agreed a five-year kit partnership with Macron.
UFC outlines terms of groundbreaking Reebok deal
The Ultimate Fighting Championship has confirmed that fighters will be paid in line with their experience in the mixed martial arts series under its major new sportswear partnership with Reebok.
BLK on target with Netball New Zealand
Netball New Zealand has agreed a partnership with sports apparel company BLK.
Under Armour breaks into Premiership with Wasps deal
US sportswear company Under Armour has signed its first partnership with an English Premiership rugby union club after agreeing a multi-year deal with Wasps.
Umbro scores West Ham contract ahead of Olympic Stadium move
English Premier League football club West Ham United has agreed a five-year deal making UK sportswear company Umbro its new kit supplier.
Joma boosts Spanish Olympic effort
The Spanish Olympic Committee (COE) has signed a long-term partnership with sportswear company Joma.
Adidas and Bayern extend partnership through to 2030
Recently crowned German Bundesliga football champion Bayern Munich has extended a long-term partnership deal with sportswear company Adidas.