Sporting Apparel
Peak Sport extends with New Zealand Olympic Committee ahead of Rio 2016
Chinese sports apparel and equipment manufacturer Peak Sport has renewed its partnership with the New Zealand Olympic Committee.
Ferrari cars to show Ray-Ban branding
Formula One motor-racing world championship team Ferrari has signed a sponsorship agreement with Luxottica Group, the parent company of the Ray-Ban sunglasses brand.
Sapporo 2017 signs partners for Asian winter Games
The organising committee for the 2017 Asian winter Games in Sapporo, Japan has agreed partnerships with sportswear and equipment company Mizuno, and telecommunications companies Nippon Telegraph and Telephone East Corporation and NTT docomo.
New Balance enters Polish football market with Lechia Gdańsk deal
US sportswear company New Balance has agreed a kit partnership with Polish Ekstraklasa football club Lechia Gdańsk.
Villarreal signs Joma kit deal
Spanish sportswear company Joma has agreed a kit deal with the country's Liga football club Villarreal.
Oakley on board with Team Dimension Data
US sports performance and fashion brand Oakley has agreed a global partnership with South African UCI WorldTour cycling outfit Team Dimension Data.
Cagliari signs Macron as new kit partner
Italian sportswear manufacturer Macron has entered a partnership with Cagliari after the football club secured promotion back to the country’s Serie A top tier.
Top 14 champion secures new kit partner
French sportswear company Le Coq Sportif has agreed a deal to become the new kit supplier of the country’s Top 14 rugby union champion Racing 92.
Odlo partners up with French Ski Federation
Sportswear manufacturer Odlo has entered into a six-year partnership with the French Ski Federation (FFS).
Bioracer continues to kit out Dutch cyclists
The Royal Dutch Cycling Union (KNWU) has agreed a four-year extension to its long-running partnership with kit supplier Bioracer.
Basketball Bundesliga club signs Errea as new kit partner
Italian sportswear company Errea has agreed a deal to become the new kit provider of German Basketball Bundesliga (BBL) club the Giessen 46ers.
New Balance breaks into France with Lille deal
Sportswear company New Balance has struck a partnership with French Ligue 1 football club Lille.
Central Coast Mariners sign Umbro kit deal
UK sportswear manufacturer Umbro has agreed a deal to become the new official kit supplier of Australian A-League football club Central Coast Mariners.
DFB nets lucrative extension to Adidas partnership
Sportswear giant Adidas has agreed to extend its long-term partnership with the German Football Association (DFB).
Adidas to pay €70m per year for DFB renewal – report
Sportswear giant Adidas will pay up to €70m ($79m) per year in its extended sponsorship deal with the German Football Federation (DFB), according to the Sport Bild newspaper.
Ospreys agree lucrative extension to BLK kit deal
Welsh Pro12 rugby union club Ospreys has agreed a five-year extension to its kit deal with Australian sportswear company BLK and has signed a one-year extension to its sponsorship agreement with pensions and investment specialist, WPS Investment Group.
IMMAF signs kit partnership with Adidas licensee
The International Mixed Martial Arts Federation has entered into a partnership with Double D, an official martial arts licensee of German sportswear giant Adidas.
Barbarians convert Kooga partnership
Sportswear manufacturer Kooga has entered into a partnership with rugby union invitational team the Barbarians.