Sporting Apparel
Skechers renews with Ironman European Tour
The Skechers Performance division of US footwear brand Skechers has extended its sponsorship deal with the Ironman European Tour for the 2017 edition of the triathlon series.
Queensland Reds sign up Zoo Sport as BLK replacement
Sportswear manufacturer Zoo Sport has been named as the new apparel partner of Australian Super Rugby franchise the Queensland Reds through an agreement with the Queensland Rugby Union.
Ironman renews with Arena
Italian swimwear brand Arena has extended its sponsorship of triathlon’s Ironman European Series.
Macron to replace Nike as Club Brugge kit supplier
Belgian Pro League football Club Brugge has signed Italian sportswear manufacturer Macron as its new kit supplier.
Ospreys appoint Canterbury as BLK replacement
Welsh Pro12 rugby union club Ospreys has entered into a partnership with sports apparel company Canterbury.
New Balance teams up with London Marathon
US sportswear brand New Balance has agreed a deal to become the official shoe and kit sponsor of the London Marathon.
Umbro adds Bournemouth to Premier League portfolio
English Premier League football club AFC Bournemouth has named UK sportswear manufacturer Umbro as its new kit supplier.
Western Kentucky signs Nike apparel deal
The athletics department of Western Kentucky University has entered into an apparel partnership with US sportswear giant Nike.
St Gallen extends with kit partner
German sportswear manufacturer Jako has renewed its partnership with Swiss Super League football team St Gallen.
Acerbis steps up backing of Superbike World Championship
Motorcycling apparel company Acerbis has upgraded its partnership with the Superbike World Championship series.
Tour of Britain secures OVO Energy as title sponsor
UK energy supply company OVO Energy has struck a deal to serve as title sponsor of the Tour of Britain, while sports apparel manufacturer Dare 2b and alcohol-free wine brand Eisberg have extended deals with the series of cycling events.
Anta backs Chinese winter sports teams
Chinese sportswear brand Anta has agreed a deal to sponsor 13 of China’s national winter sports teams.
Lorient signs Kappa as new kit partner
French Ligue 1 football club Lorient has signed Italian sportswear brand Kappa as its new kit supplier.
Under Armour adds Wichita State to college roster
US sportswear brand Under Armour has signed a long-term kit partnership with Wichita State University.
Vitória names Topper as new kit partner
Campeonato Brasileiro Serie A football club Vitória has appointed Brazilian sportswear brand Topper as its new kit supplier.
New Balance replaces Adidas as ECB kit partner
The England and Wales Cricket Board has today (Wednesday) confirmed a new kit partnership with US sportswear brand New Balance.
Puma returns to back Borussia Monchengladbach
German sportswear brand Puma has entered into a kit supplier partnership with German Bundesliga football club Borussia Mönchengladbach.
Marseille signs record kit deal with Puma
French Ligue 1 football club Olympique de Marseille has agreed a lucrative new kit deal with German sportswear brand Puma.