Sporting Apparel
Adidas lends support to new American football league
German sportswear manufacturer Adidas has agreed a multi-year deal to serve as a founding partner of Pacific Pro Football, a new American football league for players just out of high school in the US.
Indian Olympic Association signs multiple deals ahead of Commonwealth Games
The Indian Olympic Association has renewed its association with financial services conglomerate Edelweiss Group and has signed new partnerships with fabric manufacturer Raymond and sportswear brand Shiv Naresh.
São Paulo set for Adidas kit deal
Campeonato Brasileiro Serie A football club São Paulo has agreed a deal in principal for German sportswear company Adidas to become its new kit supplier.
United World Wrestling hails landmark Nike deal
United World Wrestling, the sport’s global governing body, has entered into a strategic partnership with US sportswear company Nike.
New Balance enhances football portfolio with Nantes deal
French Ligue 1 football club Nantes has named US sportswear brand New Balance as its new kit supplier.
USA Golf extends with Adidas ahead of Tokyo 2020
German sportswear manufacturer Adidas has renewed its apparel partnership with the USA Golf national governing body.
Sauber scores sponsorship hat-trick
Formula One motor-racing team Sauber has signed premium partnerships with eyewear brand Carrera and luxury watchmaker Richard Mille, while it has also agreed a sponsorship deal with Italian sportswear manufacturer Kappa.
Santos renegotiates Umbro contract
Campeonato Brasileiro Serie A football team Santos has struck a new deal with UK sportswear manufacturer Umbro after the club’s president threatened to terminate the partnership due to the “ridiculous” terms agreed by its previous regime.
Under Armour renews with Montana State
US sportswear provider Under Armour has extended a partnership with the athletics division of Montana State University.
Red Bull Racing secures eyewear partner
Formula One motor-racing team Red Bull Racing has entered into a partnership with US eyewear manufacturer DITA.
Santini backs returning Deutschland Tour
Italian sportswear manufacturer Santini has agreed a kit partnership with the Deutschland Tour cycling event.
AC Milan confirms Puma as Adidas replacement
Italian Serie A football club AC Milan has today (Monday) confirmed German sportswear manufacturer Puma as its new kit supplier under a long-term deal.
Udinese signs Macron kit deal
Italian Serie A football club Udinese has agreed a kit partnership with Italian sportswear manufacturer Macron.
Feyenoord renews Adidas partnership
Dutch Eredivisie football club Feyenoord has renewed its kit supplier partnership with German sportswear manufacturer Adidas.
Bayer Leverkusen renews with kit partner
German Bundesliga football club Bayer Leverkusen has extended its partnership with sportswear manufacturer Jako.
Real Sociedad names Macron as new kit partner
Spanish LaLiga football club Real Sociedad has agreed a new kit partnership with Italian sportswear manufacturer Macron.
Sport Recife signs kit deal with Under Armour
Campeonato Brasileiro Serie A football team Sport Club do Recife has entered into a kit partnership with US sportswear manufacturer Under Armour.
Hummel lands RFL partnership
Sportswear provider Hummel has agreed a partnership with the Rugby Football League, the governing body of rugby league in England.