Retail

American Football

NFL American football team the Jacksonville Jaguars has agreed a five-year sponsorship deal with Florida-based supermarket chain Publix.

Cycling

French cycling outfit Team Europcar has been boosted by the announcement that car rental company Europcar has signed a two-year extension to its title sponsorship of the squad.

Formula One constructors’ champion Red Bull Racing has teamed up with Kaufland to make the German supermarket and hypermarket chain an official race partner for this weekend’s German Grand Prix at the Nürburgring.

Logistics and retail company Sunoco has signed up as the presenting sponsor of next month’s IndyCar race at the Pocono Raceway circuit in Pennsylvania, US.

Car rental brand Hertz has renewed its title sponsorship of the MotoGP British grand prix motorcycling race at Silverstone.

Ice Hockey

Canadian Tire Corporation and Senators Sports & Entertainment, owners of the NHL's Ottawa Senators, have announced a strategic partnership that will result in the renaming of the team’s home arena to Canadian Tire Centre.

Cycling

French supermarket chain Carrefour has signed up as a sponsor of the Vuelta a España cycling race.

Football

Brazilian sports retailer Centauro will invest more than $50m (€38.5m) in activating its new national supporter deal for the 2014 Fifa World Cup.

Cricket

Waitrose has signed a three-year deal to replace Brit Insurance as the new sponsor of the England cricket team from May 2014.

Athletics

Sports Sponsorship Insider talks to the Sainsbury’s boss about the brand’s presence in school and Paralympic sport – and its title sponsorship of British Athletics’ Sainsbury’s Summer Series. Sports

THE STANDOUT feelgood sponsorship winner of 2012 was without question the Paralympics

UK RETAILER Halfords has announced big profits on the back of double digit increases in the sales of bikes

THERE IS NO denying that the retail landscape has been transformed in the past 25 years as national and international chains have sprung up to dominate their categories

THEY MAY HAVE BEEN dismissed as scary, metallic and monocular but Olympic mascots Wenlock and Mandeville helped to deliver merchandise sales success to London 2012 organisers

LET'S FACE IT, David Beckham has been all over London 2012, but which of his official backers garners the most digital chatter from his association?

AS A SPONSORSHIP market, Paralympic sport is relatively young

P&G UK’s COMMITMENT to the London 2012 Paralympic Games has stepped up an extra level with the announcement that it has signed on as title sponsor of the inaugural Paralympic Ball.

WHEN BRITISH sprinter James Ellington put himself up for auction on eBay, many hundreds of other Olympic hopefuls who wished they had thought of the idea first