Payment Services & Credit Cards

Italian Serie A football club Inter Milan has entered into a partnership with global payment services provider Mastercard.

Global payment services provider Mastercard has extended its sponsorship of the Uefa Champions League club football competition.

Credit card company Valle Express has agreed a two-year deal to become the new main shirt sponsor of Campeonato Brasileiro Serie A football club Fluminense.

Campeonato Brasileiro Serie A football team Botafogo has extended its shirt sponsorship deals with Cercred, Neto’s and Pega Carga.

Payment services brand Visa has put digital content at the heart of its renewed Worldwide Paralympic Partner agreement with the International Paralympic Committee, as it aligns with the sport’s values of inclusivity, diversity and acceptance.

May 2017 saw Uefa Champions League sponsor Mastercard launch an expansive pan-European activation based on ‘passionate fan support’ to leverage spiking soccer supporter interest around club football’s biggest annual showpiece – the Champions League Final.

Payment services brand Visa has renewed its Worldwide Paralympic Partner agreement with the International Paralympic Committee for four years, from 2017 to 2020.

Research by Sports Sponsorship Insider into the financial services sector has generated rights values to 148 out of 430 recorded financial services sector sponsorship deals, worth €871.8m ($1,033m) per year, at an average deal value of €5.7m per year.

Sports Sponsorship Insider has published the third ‘Activation Tracker’ sector report into activation trends in sports sponsorship – this month exploring the financial services sector, from banks and ins…

Financial services company Discover has agreed a sponsorship deal with US college sports organisation the Big Ten Conference.

The International Paralympic Committee and its longest serving worldwide Paralympic partner, payment services company Visa, have today (Tuesday) extended their partnership through until at least 2020.

Payment services provider Mastercard has signed up as an official supporter of the 5th Asian Indoor and Martial Arts Games, which take place in Ashgabat, Turkmenistan from September 17-27.

US credit card company Credit One Bank has agreed a multi-year integrated marketing partnership with NHL ice hockey franchise the Vegas Golden Knights.

Payment services brand American Express has signed an extension to its marketing partnership with the National Basketball Association (NBA), continuing as the Official Card of the NBA, WNBA and the NBA G League, the official minor league organisation, from 2017-18.

North American basketball league the NBA has renewed its partnership with financial services company American Express.

World Rugby has completed its top-tier sponsor line-up for the 2019 World Cup in Japan with payment services company Mastercard returning as a worldwide partner of the national team tournament.