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TCL adds to MLS club partnerships

Mobile phone manufacturer TCL Communication has extended partnerships with LA Galaxy and Seattle Sounders, and signed new agreements with fellow Major League Soccer teams Atlanta United and New York Red Bulls.

The multi-year deals position TCL as the Official Smartphone and Tablet Partner of all four clubs.

TCL first partnered with MLS clubs in 2015 and has since brought its Alcatel and BlackBerry Mobile brand and device experiences to fans across the league. It has launched pre-match fan experiences, in-game fan engagement, social media and digital campaigns, in-game brand advertising, in-market promotions and community engagement.

In other news, MLS team Sporting Kansas City has signed a partnership with greetings cards manufacturer Hallmark.

The two-year deal will see the two parties work on a range of initiatives, including The Victory Project, which supports children battling cancer, and Sporting Salutes, which honours military members and their families.

The agreement also includes collaboration on social media campaigns and special events.

Hallmark was founded in 1910 and has been headquartered in Kansas City since its inception.