General Insurance
AIA extension banked, Spurs push for NR deal
Asian insurance brand AIA Group is paying English Premier League club Tottenham Hotspur a significant increase under the five-year extension of its main shirt deal from 2017-18 to 2021-22, Sports Sponsorship Insider has learned
Reale Seguros backs Copa del Rey final
Insurance company Reale Seguros has agreed a deal to sponsor this Saturday’s Copa del Rey final between Spanish LaLiga football teams Sevilla and Barcelona.
LPGA signs presenting partner for revamped qualifying series
The Ladies Professional Golf Association (LPGA) has named health insurance company Blue Cross and Blue Shield of North Carolina as the presenting sponsor of its new qualifying series.
Premiership Rugby confirms Gallagher as new title sponsor
US insurance company Arthur J Gallagher & Co has today (Thursday) been confirmed as the new title sponsor of the English Premiership, the top tier of club rugby union in the country.
Premiership Rugby closing in on new title sponsor
US insurance company Arthur J Gallagher & Co is set to become the new title sponsor of the English Premiership, the top tier of club rugby union in the country, according to multiple reports.
LPGA secures presenting sponsor for Kingsmill Championship
US insurance firm Geico has signed a deal to become the presenting sponsor of the Ladies Professional Golf Association’s Kingsmill Championship.
Yankees sign insurance partner
Major League Baseball team the New York Yankees has agreed a sponsorship deal with insurance and investment organisation Starr Companies.
Sponsor steps up to kit status with Brumbies
Insurance company AustBrokers Canberra has expanded its partnership with Australian Super Rugby franchise the Brumbies by becoming a kit sponsor of the team.
Allianz backs Gold Coast 2018
German financial services company Allianz has agreed a deal to sponsor the upcoming Commonwealth Games in Gold Coast, Australia, while it has also renewed its partnership with the Australian Paralympic Committee.
Newcastle Knights complete kit sponsorship with Mine Super
Superannuation fund Mine Wealth + Wellbeing (Mine Super) has stepped up its backing of the Newcastle Knights by becoming a kit sponsor of the Australian NRL rugby league club.
Bennetts returns as British Superbike Championship title sponsor
Motorcycle insurance specialist Bennetts has been unveiled as the title sponsor of the British Superbike Championship.
Emirates Cricket Board signs main sponsor
The Emirates Cricket Board has signed a new partnership with Al Nabooda Insurance Brokers.
Vitality signs T20-focused deal with ECB
The England and Wales Cricket Board has strengthened its ties with Vitality by agreeing a new deal with the health and life insurance company.
Mapfre steps up backing of Renault’s F1 team
Spanish insurance group Mapfre has extended and expanded its partnership with Renault to become a main sponsor of the French Formula One motor-racing team.
Aviva: NR deal focused on engagement outside the stadium
UK insurance brand Aviva has shifted its strategy from brand awareness to fan engagement in its renewal as naming rights partner of the Aviva Stadium in Dublin.
Aviva extends naming-rights deal for Irish national stadium
Insurance company Aviva has taken up its option to extend its deal with the Football Association of Ireland and the Irish Rugby Football Union for the naming rights to the Aviva Stadium in Dublin for a further five years.
Leeds Rhinos extend with main partner ahead of new season
English Super League rugby league club Leeds Rhinos has renewed its sponsorship deal with Leeds Building Society.
Farmers Insurance extends sponsorship of PGA Tour event
Automobile, home and small business insurers Farmers Insurance has agreed to continue as title sponsor of PGA Tour golf event the Farmers Insurance Open.