Financial Services

Golf

Professional services group KPMG has agreed a five-year deal, from 2015 to 2019, to title sponsor the Women’s PGA Championship, the first women’s golf major to be organised as a joint venture between the LPGA and the PGA of America.

North American stock car racing series Nascar has reached a deal to make multinational banking and financial services corporation Bank of America the presenting sponsor of its Troops to the Track initiative.

Football

Global insurance company Allianz SE has stadium naming rights contracts in six countries following the recent deal between its Austrian arm Allianz Group Austria and Austrian Bundesliga football club SK Rapid Vienna. 

American Football

Online payment system Bitcoin will become the title sponsor of college American football’s St. Petersburg Bowl post-season game under a three-year sponsorship deal signed by ESPN Events and Bitcoin payment processor BitPay.

Lacrosse

Trusted Choice, a consumer branding programme for independent insurance agents and brokers, has agreed to become the presenting sponsor of the 2014 World Lacrosse Championship national team competition.

Football

English Premier League football club Swansea City has struck the largest sponsorship deal in its history by extending an agreement with its main sponsor, global financial services provider Goldenway.

American Football

NFL American football team the San Francisco 49ers has agreed a multi-year sponsorship deal with insurance firm Esurance.

Football

Arsenal and Liverpool have joined English Premier League counterpart Manchester City in entering into three-year partnerships with PruHealth, PruProtect and their parent company Discovery.

Football

English Premier League champion Manchester City and its affiliated FA Women’s Super League team have announced a three-year joint club partnership with PruHealth, PruProtect and their parent company Discovery.

Swimming

Russian commercial bank Mastbank has reached an agreement to serve as the title sponsor of the International Aquatics Federation’s (Fina) 2014 Swimming World Cup.

Football

The global appeal of football is central to payment services company Western Union’s deal with the Uefa Europa League but the brand is considering refining its portfolio to reach more consumers in North America and Asia, Marc Audrit, vice president, global brand for Western Union told Sports Sponsorship Insider.

Football

Danish Superliga football club Aalborg has agreed a five-year sponsorship extension with banking group and main commercial partner Spar Nord.

Football

English Premier League champion Manchester City has announced a two-year deal to make Jiwasraya its official insurance partner in Indonesia.

Football

German financial services company Allianz has expanded its sports venue naming rights portfolio by signing up as the sponsor of Austrian football club Rapid Vienna’s new stadium.

Basketball

Banking group Caisse d’Epargne has signed up as a sponsor of the FFBB and the FFHB, the national governing bodies of basketball and handball in France, respectively.

Football

International investment holding company Bidvest and its UK food service subsidiary BFS Group have agreed a one-year extension to their principal partnership with English Premier League football team Sunderland.

Handball

Health insurance provider AOK has agreed a three-and-a-half year partnership with the German Handball Federation (DHB) under which it becomes the main shirt sponsor of its men’s national team.

American Football

NFL American football team Denver Broncos has signed an expanded multi-year marketing partnership with insurance and financial services organisation Nationwide.