Financial Services
Capital One hits ESPN’s target for college football’s Orange Bowl
Financial services company Capital One has signed a deal to be the title sponsor of season-ending US college American football game, the Orange Bowl, part of the new College Football Playoff (CFP).
New York Life nets fresh Pac-12 terms
National Collegiate Athletics Association (NCAA) conference the Pac-12 has agreed an expanded three-year partnership with mutual life insurance company New York Life.
McGladrey drives extension to sponsorship of PGA Tour event
US assurance, tax and consulting services provider McGladrey has signed a five-year extension to its title sponsorship of the PGA Tour’s annual golf tournament in Sea Island, Georgia.
Italian Rugby Federation banks main sponsor extension
Italian banking group Cariparma Credit Agricole has agreed a three-year extension to its contract as the main sponsor of the Italian Rugby Federation (FIR).
East United invests in Levante
Australian and South Korean investment group East United has agreed a major sponsorship deal with Spanish Liga football club Levante.
Eintracht Frankfurt brings in banking partner, nears stadium rights renewal
Eintracht Frankfurt has signed a three-year partnership with savings bank Frankfurter Sparkasse, while the German Bundesliga football club is reportedly closing in on a new stadium naming rights deal Commerzbank.
Super League’s Hull KR retains main sponsor
Business advice service ClearSky Business will continue as the principle sponsor of Hull Kingston Rovers in 2015 after signing a 12-month extension with the English Super League rugby league club.
Red Bull Racing brokers new partnership
Formula One motor racing team Red Bull has announced a commercial partnership with retail foreign exchange broker Exness.
Comerica extends Stars relationship
Financial services company Comerica has extended a commercial partnership with the Dallas Stars NHL ice hockey franchise.
Bidvest extends naming rights deal for South African cricket’s Bullring
South African investment holding group Bidvest has agreed a five-year extension to its naming rights deal for the Wanderers Stadium, one of world cricket’s leading venues.
Pelayo extends ties to Spanish national team
Insurance company Pelayo has renewed a sponsorship deal with the Spanish Football Federation (RFEF).
P&G’s Homer appointed Barclays sponsorship chief
Nathan Homer has left his role as global sports marketing and Olympics director at consumer goods giant P&G to take up the head of global sponsorship and partnerships role at financial services giant Barclays.
Sporting Kansas City seals shirt sponsor extension
Major League Soccer champion Sporting Kansas City has extended its shirt sponsorship deal with investment management company Ivy Funds through to the end of the 2022 season.
Pacific Premier Bank invests in Anaheim Ducks
California-based business banking group Pacific Premier Bank has agreed a sponsorship deal for NHL ice hockey team Anaheim Ducks and its Honda Center home.
Elo links up with Copa do Brasil
Brazilian credit card company Elo has agreed a three-year sponsorship deal for the Copa do Brasil club football competition.
TD Ameritrade: investing in an all-American sports portfolio
Inter Milan banks extension with top sponsor
Italian Serie A football club Inter Milan has agreed an extension to its sponsorship deal with German financial services company Deutsche Bank.
NFL International Series deals continue to grow
The 2014 National Football League (NFL) International Series will create significantly more media value for its sponsors than the previous series due to a number of factors.