Financial Services
Serie B signs up title sponsor
Italian car insurance provider ConTe.it has struck a deal to become the new title sponsor of Serie B, the second tier of club football in the country.
Champions Tour renews with tournament partner Principal
The Principal Financial Group has extended its title sponsorship agreement with golf’s Champions Tour for the Principal Charity Classic event.
Paralympics New Zealand aims to increase Rio 2016 talent pool with ACC
Paralympics New Zealand has entered into a partnership with personal injury insurance group Accident Compensation Corporation.
Maybank pulls out of Malaysian Open title sponsorship
Financial services company Maybank has withdrawn from its long-standing title sponsorship of the Malaysian Open golf tournament.
Royal London to watch over West Ham
English Premier League football club West Ham United has agreed a two-year partnership with British watch brand Royal London.
SunTrust banks on Atlanta Falcons stadium deal
Financial services organisation SunTrust Banks has extended its association with NFL American football team Atlanta Falcons to become a founding partner of its new stadium.
KHL seals commercial partnerships
The Kontinental Hockey League has unveiled a series of commercial partners ahead of the start of the European ice hockey tournament today (Monday).
Clipper Race continues push towards corporate sector
Forex company LMAX Exchange is the latest team sponsor in the Clipper Round the World Yacht Race as the competition’s marketing platform continues to move into the corporate space.
Club deals one and two for forex in France and Italy
The explosion of forex football deals reached France’s Ligue 1 for the first time last month when 24option.com agreed a two-year contract with Olympique Lyonnais.
Norwich begins search for new main sponsor as Aviva downgrades
English Premier League football team Norwich City is searching for a new shirt sponsor for the 2016-17 season after insurance company Aviva signed an extended, but downsized, deal with the club.
Bundesliga duo Wolfsburg and FC Koln sign new sponsors
German football club VfL Wolfsburg has reached a sponsorship agreement with Ukrainian shopping centre chain EpicentrK, while its Bundesliga counterpart FC Koln has brought in insurance company HDI as a premium partner.
Eintracht Frankfurt expands health insurance partnership
German health insurance fund KKH has expanded its partnership with Eintracht Frankfurt, which competes in the country’s Bundesliga top-tier football club competition.
Werder Bremen banks new partnership
German regional savings bank Sparkasse Bremen has entered into a partnership with Werder Bremen, which competes in the country’s Bundesliga top-tier club football competition.
Steadfast trades up with Brisbane Roar
Australian A-League football club Brisbane Roar has upgraded its commercial deal with Steadfast to make the insurance brokerage network its principal partner.
Clipper Race brings team sponsors aboard
Logistics company PSP and financial technology firm LMAX Exchange have agreed deals to serve as team sponsors for the 2015-16 edition of the Clipper Round the World Yacht Race.
FMG secures long-term naming rights at Waikato Stadium
New Zealand rural insurer FMG has reached an agreement to become the naming rights sponsor of Hamilton’s Waikato Stadium.
AC Milan enters forex market with GKFX
Forex trader GKFX has signed an exclusive commercial partnership with Italian Serie A football team AC Milan.
DEL’s Düsseldorfer EG nets brace of jersey deals
German Ice Hockey League (DEL) team Düsseldorfer EG has agreed jersey sponsorship deals with Russian consulting company Energy Consulting and banking group PSD Bank Rhein-Ruhr.