Financial Services
Norauto joins French America’s Cup team
Car repairs and accessories company Norauto has signed up as an official partner of the French team that will participate in the 2017 America’s Cup sailing event.
Paris 2024 adds two more bid partners
The organising committee behind Paris’s bid to host the 2024 Olympic Games has entered into partnerships with financial services company BNP Paribas and postal service firm La Poste.
Credit One Bank joins Nascar grid
Credit card issuer Credit One Bank has sealed a multi-year partnership with the Nascar stock car-racing series in North America.
Chinese firm invests in Melbourne sports team partnerships
Chinese investment firm Greenwood Capital has entered into partnerships with Australian A-League football club Melbourne Victory and AFL Aussie rules football team Melbourne FC.
Yamaha Financial Services partners with WorldSBK season-opener
The Superbike World Championship (WorldSBK) has confirmed that Yamaha Financial Services will be the main event sponsor for the motorcycling series’ opening race weekend in Australia later this month.
MotoGP champions Yamaha sign first regional partnership
MotoGP World Championship motorcycling team Yamaha Factory Racing has entered into a partnership with insurance company Pont Grup.
FIG lands extension with top-tier sponsor VTB
Russian financial services group VTB Bank has extended its partnership with the International Gymnastics Federation (FIG).
Standard Life seizes Lions shirt deal from HSBC
Global asset manager Standard Life Investments beat off the challenge of four global brands for the right to become the Principal Partner of the British and Irish Lions Tour of New Zealand in 2017.
MasterCard kick-starts Russian business with KHL deal
Payment services brand MasterCard became the first international payment company to sponsor the Kontinental Hockey League in December having emerged from a damaging period of western sanctions in early 2015.
Under Armour wraps up Wales rugby until 2024
An enhanced nine-year deal with US-based sporting goods brand Under Armour has tied up the Welsh Rugby Union’s (WRU) kit supply and autumn internationals properties until 2024 in light of increased commercial income by at least 15 per cent.
Porto’s telco deal no match for Benfica and Emirates
Porto and Sporting Lisbon have fallen behind the Portugal's top club, Benfica, in terms of shirt sponsorship revenues following joint media-rights and sponsorship deals signed by the two clubs in the last month.
JPMorgan Chase takes naming rights to new home of NBA champions
US financial services giant JPMorgan Chase has agreed a deal for the naming rights to the future home arena of the Golden State Warriors, reigning champions of the NBA basketball league.
Somerset adopts naming rights partner for historic County Ground
English county cricket club Somerset has agreed a five-year naming rights deal with financial advisory firm Cooper Associates for its County Ground home in Taunton.
Caixa banks shirt sponsorship deals with Brazilian Serie A clubs
Government-owned bank Caixa Economica Federal has agreed shirt sponsorship deals with Campeonato Brasileiro Serie A football clubs Atlético Mineiro and Cruzeiro.
Northern Bank switches PGA Tour sponsorship to east coast
Chicago-based bank Northern Trust will become the title sponsor of the PGA Tour’s FedExCup Playoffs tournament held every year in the New York and New Jersey area.
Insurance company to support Turkish basketball
The Turkish Basketball Federation has signed a partnership with insurance company HDI Sigorta.
Firstrust Bank cashes in on 76ers partnership
US privately-held bank Firstrust Bank has entered into a partnership with NBA basketball franchise the Philadelphia 76ers.
Indonesian bank invests in Arsenal partnership
English Premier League football club Arsenal has sealed a partnership with PT Bank Muamalat Indonesia TBK.