Financial Services

Canadian financial institution RBC and aerospace company Boeing have extended their sponsorship deals with the PGA Tour’s Heritage golf tournament in Hilton Head Island, South Carolina in the US.

Banking group NatWest will serve as title sponsor of the 2019 Island Games multi-sport event, which will be staged in Gibraltar.

Insurance firm Geico has entered into a three-year partnership with indoor American football competition the Arena Football League.

Singapore-headquartered financial services company DBS Bank has signed up as an associate sponsor of Indian Premier League Twenty20 cricket franchise the Rising Pune Supergiants.

North American NBA basketball team the Boston Celtics has agreed partnerships with global money management company Putnam Investments and US insurance firm Arbella Insurance Group.

US financial technology company National Funding has secured a partnership with North American MLB baseball team the San Diego Padres.

Kentucky-headquartered financial services company Republic Bank has entered into a partnership with Major League Baseball franchise the Tampa Bay Rays.

Professional and financial services company Deloitte has renewed a sponsorship deal with the US Olympic Committee.

English county cricket club Gloucestershire has entered into a partnership with the Brightside Group, under which the local insurance organisation will take on naming rights to the club’s home ground.

US financial services company Associated Bank has renewed its partnership with North American Major League Baseball franchise the Milwaukee Brewers.

Digital payment services company Oxigen has signed up as the main sponsor of Indian Premier League franchise Gujarat Lions for its debut season in the Twenty20 cricket competition.

Australian insurance provider Real Insurance has secured a partnership with the country’s V8 Supercars motor-racing series.

The big three payment services companies account for just over 80 per cent of the sector’s annual sponsorship spend of at least €175.2m ($195.8m) but only 43 per cent of the total number of deals as a spread of football and cricket deals prove popular among lesser known brands.

Financial services company Transamerica has extended its shirt sponsorship agreement with Major League Soccer franchise the Colorado Rapids.

Indian payment services company Oxigen has agreed a season-long deal to become the official sponsor of the New Zealand Twenty20 cricket team.

Government-owned bank Caixa Economica Federal has entered into a partnership with the Brazilian National Basketball League (LNB), under which it will become the title sponsor of the top-tier NBB men’s club competition.