Financial Services
Valencia pens insurance partnership
Spanish insurance broker Reale Seguros has signed a partnership with LaLiga football club Valencia.
Force India makes double signing for 2017 season
Formula One motor-racing team Force India has agreed sponsorship deals with online trading platform FXTM and London-based fashion label Farah.
Handball Bundesliga champion extends with shirt sponsor
German Handball Bundesliga team Rhein-Neckar Löwen has renewed a shirt sponsorship deal with financial services company PSD Bank Karlsruhe-Neustadt.
Mapfre enters F1 sponsorship market with Renault
Spanish insurance group Mapfre has agreed a deal to sponsor French Formula One motor-racing team Renault.
Singapore Swimming Association continues development drive with Liberty Insurance
The Singapore Swimming Association has agreed a sponsorship deal with financial services company Liberty Insurance.
Swiss Ski banks extension with long-term sponsor
Swiss Ski, the national governing body for skiing in Switzerland, has renewed its partnership with banking group Raiffeisen.
Bund enhances commitment to powerboat racing
The UIM, the global governing body for powerboat racing, has entered into a partnership with Chinese operating group Bund Holding.
French Open serves up renewal with main sponsor
French financial services company BNP Paribas has extended its sponsorship of the French Open grand slam tennis tournament.
S.League brokers extension with title sponsor
Life insurance company Great Eastern has renewed an agreement with the Football Association of Singapore to serve as a co-title sponsor of the top-tier S.League club competition.
Drone Racing League seals landmark Allianz partnership
German financial services company Allianz has entered into a multi-year global partnership with the Drone Racing League.
Bennetts remains in the saddle with Isle of Man TT
Motorcycle insurance specialist Bennetts has renewed sponsorship deals with the Isle of Man TT and Classic TT motorcycling events.
Noosphere Ventures takes flight with FAI partnership
The International Air Sports Federation (FAI) has entered into a strategic partnership with US asset management firm Noosphere Ventures.
Q & A with Ludivine Roosebeke, head of sponsors, Paris 2024 Bid
Last month, Sports Sponsorship Insider compared sponsorship activity between the Paris 2024 bid and the French National Olympic and Sports Committee (CNOSF). Below is the full interview with Ludivine Roosebeke, head of sponsors, Paris 2024 Olympic and Paralympic Bid Committee.
ARU scrums down with Aon, SOS
The Australian Rugby Union has agreed a wide-ranging four-year partnership with British professional services giant Aon, alongside a three-year deal with sports hydration company SOS.
Local firm signs as global partner of Euro Under-21 Championship
Polish currency exchange company Cinkciarz.pl has agreed a deal to sponsor this summer’s Uefa European Under-21 Championship national team football tournament, which will take place in its home country.
Manchester City, NYCFC team up with insurance group
Insurance group Hyperion has entered into partnerships with English Premier League football club Manchester City and Major League Soccer franchise New York City FC.
Swiss Super League banks renewal with title sponsor
Banking group Raiffeisen has extended its main sponsorship agreement with the Swiss Football League, through which it will continue to title sponsor the top-tier Super League club competition.
Mapfre returns to tackle Volvo Ocean Race
Spanish insurance group Mapfre has furthered its backing of the Volvo Ocean Race by returning to become the main sponsor of a team for the sailing event’s 2017-18 edition.