Financial Services
Mastercard extends PGA Tour partnership
Mastercard has extended its partnership with golf’s PGA Tour, while the global payment services company has also agreed a deal to continue sponsoring the Arnold Palmer Invitational event.
AFL’s Collingwood hails record sponsor deal
AFL Aussie rules football team Collingwood has signed a lucrative extension to its partnership with insurance company CGU.
FNB extends Soccer City naming-rights deal
Financial services company First National Bank has extended an agreement that grants it naming rights to the FNB Stadium in Johannesburg, South Africa.
Holiday Bowl brings in new title sponsor
The San Diego County Credit Union (SDCCU) has been confirmed as the new title sponsor of the Holiday Bowl US college American football game.
HSBC expands portfolio with Rugby Canada deal
Banking group HSBC has secured a partnership with Rugby Canada, the national governing body for rugby union.
Republic Bank extends commitment to Caribbean Premier League
Financial services group Republic Bank has agreed a three-year extension to its sponsorship deal with Twenty20 cricket competition the Caribbean Premier League.
Ivy League signs up partner for basketball tournaments
Financial services firm Citizens Bank has secured a deal to become the presenting partner of this year’s inaugural Ivy League men’s and women’s basketball tournaments.
Danske Bank extends with Northern Ireland Premiership
Financial services group Danske Bank has agreed to continue as the title sponsor of the Northern Ireland Football League’s Premiership and Women’s Premiership top-tier club competitions.
Bordeaux signs new main sponsor, Nice extends with Crédit Agricole
Girondins de Bordeaux has entered into a partnership with Sweetcom Group making the French energy group its main sponsor, while Ligue 1 football rival OGC Nice has extended a deal with national banking group Crédit Agricole.
Caixa retains Atlético Mineiro in Serie A portfolio
Campeonato Brasileiro Serie A football club Atlético Mineiro has extended its shirt sponsorship deal with government-owned banking group Caixa.
Uniqa to replace Samsung as ÖFB Cup title sponsor
Insurance company Uniqa has agreed a deal to become the new title sponsor of the ÖFB Cup Austrian club football competition.
CaixaBank adds Real Madrid to Spanish football roster
Spanish LaLiga football club Real Madrid has entered into a partnership with financial services company CaixaBank.
Drone racing deal follows review of Allianz strategy
Global insurance firm Allianz has become title sponsor of the professional drone racing circuit, the Drone Racing League (DRL), as part of a major review of the brand’s extensive sponsorship portfolio.
Allianz partners up with Formula E
German financial services company Allianz has entered into a partnership with the Formula E electric car-racing series.
New York Mets sign naming-rights partner for spring training base
Commerce technology company First Data has expanded its partnership with the New York Mets to take on naming rights to the Major League Baseball franchise’s spring training base.
VTB sponsors F1’s Russian Grand Prix
Russian financial services group VTB has signed as title sponsor of the country’s round of the Formula One motor-racing championship.
AFC signs long-term Allianz partnership
The Asian Football Confederation has entered into a multi-year partnership with German financial services company Allianz.
Flamengo extends with main sponsor Caixa
Campeonato Brasileiro Serie A football club Flamengo has renewed its sponsorship deal with government-owned banking group Caixa.