Financial Services
Eintracht Frankfurt links up with Deutsche Börse for sleeve sponsorship
German Bundesliga football club Eintracht Frankfurt has named Deutsche Börse, which operates the Frankfurt Stock Exchange, as its new shirt-sleeve sponsor.
Ping An extends title sponsorship of CSL
Chinese insurance group Ping An has agreed a five-year extension to its title sponsorship of the Chinese Super League, the top division of football in the country.
Yorkshire extends with main partner
English county cricket club Yorkshire has extended its partnership with accountancy and advisory firm Mazars.
Banco Intermedium steps up to become São Paulo’s main sponsor
Financial services company Banco Intermedium has upgraded its partnership with São Paulo to become the main shirt sponsor of the Campeonato Brasileiro Serie A football club.
AJ Bell returns as title sponsor for Squash World Championships
Online investment provider and stockbroker AJ Bell has agreed a deal to become the title sponsor of the 2017 Professional Squash Association’s Squash World Championships.
Zurich to sponsor IIHF World Championships
Swiss insurance company Zurich has agreed a deal to become an official sponsor of the Ice Hockey World Championships from 2018 to 2020.
iSelect extends Melbourne FC backing to men’s team
Health insurance company iSelect has enhanced its association with Melbourne FC to become a co-principal partner of the AFL Aussie rules football team.
Formula E extends global deal with Julius Baer
Swiss private banking group Julius Baer has extended its global partnership with the Formula E electric car-racing series.
Investec extends backing of Derby Festival
Banking and asset management group Investec has renewed its title sponsorship of UK horse-racing event the Derby Festival.
Santos signs new shirt sponsor
Campeonato Brasileiro Serie A football club Santos has agreed a shirt sponsorship deal with mobile insurance platform Thinkseg.
Aegon extends Ajax partnership
Dutch Eredivisie football club Ajax has renewed its partnership with financial services company Aegon.
Title sponsor extends with Singapore Cup
Financial services company RHB has extended its title sponsorship of the Singapore Cup club football competition.
Société Générale extends Rugby World Cup partnership
French financial services group Société Générale has reached an agreement to sponsor the 2019 Rugby World Cup in Japan after extending its partnership with World Rugby.
Tribul Mastercard aids launch plans with MotoGP deal
New payment solutions provider Tribul Mastercard has entered into a partnership with the MotoGP motorcycling championship.
Qipco enters French racing with Prix du Jockey Club partnership
Qatar Investment & Projects Development Holding Company (Qipco) has entered into a partnership with France Galop, the country’s governing body of flat and steeplechase horse racing, through which it will sponsor the Prix du Jockey Club event.
VTB continues top-tier sponsorship of International Gymnastics Federation
Russian financial services group VTB has renewed its top-tier partnership with the International Gymnastics Federation (FIG).
Liverpool pens extension with MBNA
Credit card company MBNA has extended its long-term partnership with English Premier League football club Liverpool.
MetLife upgrades PGA Tour partnership
Insurance company MetLife has extended and expanded its partnership with golf’s PGA Tour.