HomeNewsNewsFinancial Services - Credit CardsGlobal

Tribul Mastercard aids launch plans with MotoGP deal

New payment solutions provider Tribul Mastercard has entered into a partnership with the MotoGP motorcycling championship.

Tribul Mastercard has signed a five-year deal with Dorna Sports, MotoGP’s commercial rights-holder, to serve as the series’ supplier of payment solutions until the end of the 2021 season.

Tribul Mastercard’s product can be used online and via chip and pin or contactless technology. The company will use the product to offer MotoGP fans prizes such as VIP access, money-can't-buy experiences, merchandise and discounts.

Fans will also be given the chance to upload their own MotoGP image to the front of their card, which can then be used at race events for easy payments and access to benefits.

Dorna Sports chief executive Carmelo Ezpeleta also confirmed that Tribul Mastercard would serve as title sponsor of this season’s event in Misano, Italy, meaning that each of the 18 races on the 2017 calendar will have a naming-rights partner.

Tribul chief executive A. Wayne Johnson said: “We see huge opportunities for MotoGP fans to have a branded payment solution they’re proud to have in their wallet or pocket, and in return we’re building a significant fan engagement programme that will reward cardholders and bring them closer to their passion for the sport just by using the card for their normal everyday spend.

“Plus, the innovative technology will push the important safety message of MotoGP by enabling cardholders to turn their card on and off with the swipe of an app to protect against fraudulent transactions.”

Most recent

1XBet spent big to oust BetVictor as Liverpool's exclusive betting partner, and MG Motor upgraded its China deal to global

When the IMG agency was acquired by WME and Silver Lake Partners in 2014, some industry experts thought its marketing services arm, IMG Consulting, would be sold off under new management

Several Premier League clubs have seen uplifts of 40 per cent or more in the value of their front-of-shirt rights going into the 2019-20 season, SportBusiness Sponsorship has learned.

Tyre company Continental opted to upgrade to a premium stage finish sponsorship package at this year’s Tour de France