Financial Services

German financial services company Allianz has renewed its sponsorship agreement with the World Para Athletics division of the International Paralympic Committee until the end of 2018, with the option of a further extension through to 2020.

German financial services company Allianz has renewed its partnership with the Formula E electric car-racing series.

Payment services brand American Express has signed an extension to its marketing partnership with the National Basketball Association (NBA), continuing as the Official Card of the NBA, WNBA and the NBA G League, the official minor league organisation, from 2017-18.

The Bank of China has today (Thursday) signed up as the first official partner of Beijing’s 2022 winter Olympic and Paralympic Games.

Financial services company Nedbank has agreed a new long-term deal to continue as title sponsor of the Nedbank Cup, a club competition organised by South Africa’s Premier Soccer League.

Insurance company Be Wiser has agreed a deal to sponsor Star Sixes, a new six-a-side tournament designed to showcase football legends that gets underway later today (Thursday).

The Groupama Rhône-Alpes Auvergne division of French insurance firm Groupama has upgraded its partnership with Olympique Lyonnais to take on naming rights to the Ligue 1 football club’s home stadium.

English County Championship cricket club Gloucestershire has extended a shirt sponsorship deal with UK-based insurance broker Brightside Insurance Group.

The Chinese division of North American basketball league the NBA has entered into a partnership with insurance company Manulife-Sinochem.

Egyptian bank Emirates NBD has agreed a regional sponsorship deal with Spanish LaLiga football club Barcelona.

English Premier League football club Manchester City has renewed its partnership with direct selling company QNet.

Italian Serie A football club Atalanta has entered into a partnership with financial services company UBI Banca.

Polish Ekstraklasa football teams Lech Poznan and Jagiellonia Bialystok have signed shirt sponsorship deals with financial services company Aforti and betting company STS, respectively.

US regional financial services company KeyBank has entered into a partnership with the Cleveland Browns NFL American football franchise.

French Ligue 1 football club OGC Nice has renewed its shirt sponsorship deal with health insurance company Mutuelles du Soleil.

Financial services company Abanca has reached an agreement for the naming rights of Deportivo La Coruña’s home stadium as part of a wide-ranging partnership with the Spanish LaLiga football club.