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Star Sixes partners with insurance group ahead of launch

Insurance company Be Wiser has agreed a deal to sponsor Star Sixes, a new six-a-side tournament designed to showcase football legends that gets underway later today (Thursday).

The tournament is taking place at The O2 in London and runs until July 16.

As part of Be Wiser’s agreement with the event, its branding will feature on the shorts of the England players, and on the shirts of the French side.

England’s side will feature former national team captain Steven Gerrard, Rio Ferdinand and Michael Owen, while Fifa World Cup winners Robert Pires (pictured) and Marcel Desailly will line up for France.

Star Sixes has been organised by the Pitch International agency in partnership with Football Champions Tour, a leading sports management agency.

As well as England and France, the event will feature Brazil, Germany, Spain, Italy, Portugal, Nigeria, Mexico, Scotland, Denmark and China.