Financial Services
RSM extends backing of European Tour
Golf’s European Tour has renewed its partnership with audit, tax and consulting firm RSM.
Cofidis extends title sponsorship of cycling team
French financial services company Cofidis has renewed its long-running sponsorship of the Cofidis Solutions Crédits UCI Pro-Continental cycling team.
Dublin GAA secures extension to lucrative AIG deal
The Dublin branch of the Gaelic Athletic Association has secured an extension to its lucrative sponsorship deal with insurance company AIG.
Manchester City set WSL first with sleeve sponsor
English Women’s Super League football team Manchester City has set a first for the competition by naming direct selling company QNet as its new sleeve sponsor.
Agibank extends Corinthians commitment
Campeonato Brasileiro Serie A football club Corinthians has signed a shirt sponsorship deal with digital financial services company Agibank.
Rebels claim Super Rugby first with jersey sponsorship
Australian Super Rugby team the Melbourne Rebels has agreed a major sponsorship deal with Legacy Property and Investment Group.
Zurich extends backing of PGA Tour’s New Orleans event
Financial services company Zurich Insurance has renewed its title sponsorship of the PGA Tour golf event in New Orleans.
Drone Racing League renews Allianz partnership
The Drone Racing League has extended its partnership with German financial services company Allianz, along with announcing a new event at the Allianz Riviera stadium in Nice, France.
Caixa extends shirt sponsorship deal with Cruzeiro
Government-owned bank Caixa Economica Federal has renewed its shirt sponsorship deal with Campeonato Brasileiro Serie A football club Cruzeiro.
LA Rams sign latest homecoming partner
UNIFY Financial Credit Union has entered into a multi-year partnership with NFL American football team the Los Angeles Rams.
Sponsors sign up for Sydney’s Invictus Games
Australian financial services company Westpac and coconut water brand Coco Fuzion 100 have signed up to support this year’s edition of the Invictus Games multi-sport event for wounded servicemen and women, which will take place in Sydney.
Concacaf renews wide-ranging Scotiabank deal
The Confederation of North, Central American and the Caribbean Association Football (Concacaf) has extended its partnership with Canada-based multinational bank Scotiabank.
Charles Schwab adds Fort Worth event to golf portfolio
Investment services firm Charles Schwab has been named as the new title sponsor of the Fort Worth Invitational PGA Tour golf event in Texas.
AIA extension banked, Spurs push for NR deal
Asian insurance brand AIA Group is paying English Premier League club Tottenham Hotspur a significant increase under the five-year extension of its main shirt deal from 2017-18 to 2021-22, Sports Sponsorship Insider has learned
Colorado State seals lucrative deal for new stadium
Colorado State University has signed a 15-year deal for its new American football stadium with financial services company Public Service Credit Union, an agreement it claims represents one of the largest collegiate athletic venue naming contracts in history.
NatWest continues backing of Island Games
Retail and commercial banking company NatWest has renewed its title sponsorship of the Island Games multi-sport event.
Reale Seguros backs Copa del Rey final
Insurance company Reale Seguros has agreed a deal to sponsor this Saturday’s Copa del Rey final between Spanish LaLiga football teams Sevilla and Barcelona.