Clothing & Accs.

Formula One team Force India has agreed a multi-year partnership with Madrid-based fashion brand Varlion.

Rowing

SIWIDATA has signed an agreement with the International Canoe Federation (ICF) to provide timing and scoring services for various events throughout the 2013 season.

Football

The German Football Association has signed a three-year partnership with fashion house Hugo Boss.

Tennis

Rado has agreed a three-year deal with the Lawn Tennis Association (LTA) to become an official sponsor of the governing body of British tennis, as well as the official timekeeper of the Aegon Championships, Aegon Classic and Aegon International events.

Leading MotoGP team Yamaha Factory Racing has added to its expanding commercial portfolio by confirming TW Steel as an official sponsor.

Tennis

French brands Peugeot, Lacoste and Longines are all longstanding official partners of the prestigious international Grand Slam tennis tournament, Roland-Garros (the French Open).

Horse Racing

Longines has expanded its relationship with Ascot Racecourse by agreeing an initial five-year deal to become an official partner of the venue until at least 2017.

Motorsport’s Formula E Championship has signed a partnership with Tag Heuer ahead of its debut campaign in 2014.

Formula One team Lotus has agreed a two-year sponsorship deal with Richard Mille.

American Football

The San Francisco 49ers have agreed a 20-year, $220.3 million (€168.2 million) stadium naming rights deal with Levi Strauss.

Table Tennis

Tissot has signed up as a sponsor of the World Table Tennis Championships.

Equestrian

THE INTERNATIONAL EQUESTRIAN FEDERATION (FEI) aims to add at least five more Top Partner sponsors, its new top sponsorship tier, following its first deal in the tier with watchmaker Longines
Equestrian

Following Swiss watchmaker Longines’ historic 10-year deal with the International Equestrian Federation (FEI), Sports Sponsorship Insider asked Juan-Carlos Capelli, vice president and head of international m…

JAPANESE BUDGET clothing brand Uniqlo meets multi-millionaire men’s tennis Number One Novak Djokovic in a five-year endorsement contract? But wait… this could work.

CAMPER, the Spanish shoe company, which sponsors Emirates Team New Zealand in the 2011-12 Volvo Ocean Race, has activated its partnership with the creation of the “Camper Pavilion” to highlight its des…

AFTER THE tragic accident in the IndyCar race that resulted in the death of Dan Wheldon at the Las Vegas Motor Speedway last Sunday, a sentiment analysis shows that online positive mentions about IZOD…

LVMH, which has in its portfolio luxury brands Tag Heuer (Louis Hamilton); Moet Hennessy (horse racing and golf); Mumm (F1) and indeed Louis Vuitton itself (America’s Cup), has reported bumper sales d…

RUMOURS OF dressing room dramas are nothing new in top-tier football but the latest saga has lifted the lid on the cosy relationship between FC Barcelona and the club’s kit manufacturer.