Clothing & Accs.
Manchester United puts best foot forward with new Korean partner
English Premier League football club Manchester United has agreed a partnership with South Korean footwear brand Sbenu.
Bundesliga deal to revive TAG Heuer in Germany
Jean-Claude Biver, chief executive of luxury watch brand TAG Heuer, pushed through the acquisition of sponsorship rights to the German football league “to correct a scandalous weakness” in the brand’s performance in Germany.
Bundesliga duo bolster commercial portfolios
German football team TSG Hoffenheim has signed a sponsorship deal with pharmaceutical group Lohmann Therapie-Systeme, while its Bundesliga counterpart Mainz 05 has renewed terms with watchmaker Maurice Lacroix.
Hublot keeps time on Uefa club tournaments
Hublot has signed up as the official watch partner of the Uefa Champions League and Europa League European club football tournaments.
Tottenham looking good with Aquascutum
UK-based luxury clothing manufacturer Aquascutum has agreed a global partnership with English Premier League team Tottenham Hotspur.
Hublot expands football link with Chelsea deal
English Premier League club Chelsea has unveiled watchmaker Hublot as its official timekeeper.
WeatherTech takes on IMSA SportsCar Championship title role as Tudor downgrades
Automotive accessories company WeatherTech has reached an agreement with the International Motor Sports Association to become the title sponsor of its flagship SportsCar Championship - replacing watchmaker Tudor, which has signed an extended but downgraded partnership.
Hoffenheim partners with Sovanta as Schott sticks with Mainz
TSG Hoffenheim has signed a sponsorship deal with sales and customer services systems provider Sovanta, while German Bundesliga counterpart Mainz 05 has renewed its partnership with speciality glass company Schott.
Tag Heuer joins Bundesliga for new campaign
Swiss watchmaker Tag Heuer has agreed a three-year commercial partnership with the Bundesliga, the top division of football in Germany.
Winamax continues Ligue 1 expansion with Nantes
Online poker operator Winamax has made its latest commercial move into the French Ligue 1 football division through a deal with FC Nantes.
L.V. Harkness & Company wraps up Breeders’ Cup deal
US thoroughbred horseracing event the Breeders’ Cup has announced a commercial partnership with fine gifts, interior design and trophies manufacturer L.V. Harkness & Company.
Elliott Brown on time with Clipper Race partnership
British watch manufacturer Elliot Brown has entered into a partnership with the Clipper Round the World Race sailing event.
Bremont: America’s Cup to shift watch brand in US
UK luxury watch brand Bremont will use its Timing Partner deal with sailing’s America’s Cup and defending champions Oracle Team USA to help drive the company’s expansion into the US.
Rolex times it right with Davis Cup extension
Swiss watch manufacturer Rolex has struck a deal with the International Tennis Federation to continue its sponsorship of the global governing body's Davis Cup men’s national team competition.
Uniqlo to support Special Olympics World Games
Japanese casualwear manufacturer Uniqlo has agreed a deal to become a sponsor of the 2015 Special Olympics World Games.
Bundesliga trio sign sponsorship deals
German Bundesliga clubs VfL Wolfsburg, Werder Bremen and Mainz 05 have agreed sponsorship deals ahead of the new football season.
Longines steps up support of equestrian sports with EEM deal
Swiss watchmaker Longines has expanded its partnership with the European Equestrian Masters (EEM) series in a deal that will further strengthen its backing of the sport.
America’s Cup: Louis Vuitton steps up to expanded deal
Luxury goods brand Louis Vuitton has added presentation rights to the America’s Cup and title rights to the World Series and Qualifiers in its renewal as title sponsor of the Louis Vuitton Cup challenger series in a two-and-a-half year deal.