Hublot has signed up as the official watch partner of the Uefa Champions League and Europa League European club football tournaments.
The agreement will run for three seasons, from 2015-16 to 2017-18.
As part of the agreement, Hublot’s name will appear on newly-designed fourth official boards, which are used for substitutions and to indicate additional time at the end of the game.
Hublot served as a partner of Uefa, football’s European governing body, during the Euro 2012 national team tournament in Poland and Ukraine.