Chemicals
OGC Nice signs up Ineos as new shirt sponsor
Arkema signs as first naming rights partner of Division 1 Féminine
Cagliari signs two-game sleeve deal with Fluorsid Group
World Rally Championship signs Japanese partner
Haas F1 lands new sponsor
US Formula One motor-racing team Haas F1 has signed a sponsorship deal with automotive products manufacturer Old World Industries.
Atalanta expands RadiciGroup partnership
RadiciGroup, a multinational corporation that operates across the chemicals, plastics and synthetics sectors, has become the main sponsor of Italian Serie A football club Atalanta.
Fortuna Düsseldorf signs shirt sponsor for Bundesliga return
Chemical and consumer goods company Henkel has upgraded its partnership with Fortuna Düsseldorf by becoming the main sponsor of the newly-promoted German Bundesliga football club.
WD-40 backs Speedway Grand Prix
Global lubricant company WD-40 has entered into a partnership with the International Motorcycling Federation’s (FIM) Speedway Grand Prix series.
France’s Women’s World Cup secures first national supporter
Chemicals and advanced materials manufacturer Arkema has agreed a deal to become the first national supporter of next year’s Fifa Women’s World Cup in France.
Shell: Motorsports spots about authenticity and product development
Oil and gas company Shell is sticking with motorsports to connect with key demographics and authenticate its products.
Dow: Making business-driven sponsorship decisions
Dow Chemical Company’s sustainability partnership with the Rio 2016 Organising Committee will cost the brand nothing extra in rights, but could earn it major financial rewards in the lead up to and after the Olympic Games.
Dow to drive revenue from Rio sustainability platform
Dow Chemical Company’s sustainability partnership with the Rio 2016 Organising Committee could earn it major financial rewards in the lead up to and after the Olympic Games.
Evonik: a special relationship with Borussia Dortmund
Chemicals company Evonik Industries is using its sponsorship of Bundesliga club Borussia Dortmund to raise awareness of the business-to-business brand in Germany and, increasingly, internationally.
LPGA expands sponsorship portfolio with Dow deal
The Ladies Professional Golf Association has entered into a new partnership with global science and technology specialist the Dow Company.
Tokyo 2020 signs new partner
Japanese household insecticide company Earth Chemical has agreed a deal to sponsor the Tokyo 2020 summer Olympic and Paralympic Games.
IOC promotes sustainability with Dow partnership
The Dow Chemical Company has agreed a deal to become a top-tier partner of the International Olympic Committee (IOC).
Sasol renews support of South African women’s football
Petrochemicals company Sasol has extended its partnership with the South African Football Association.
Atalanta unveils sponsor for cup competitions
Italian Serie A football club Atalanta has signed up chemicals, plastics and synthetic fibres company RadiciGroup as its main sponsor for the Uefa Europa League and Coppa Italia competitions for the 2017-18 season.
Naming-rights partner extends with Cologne arena
German specialty chemicals company Lanxess has retained naming rights for the Lanxess Arena, a multi-purpose venue in its home city of Cologne.
FFHB nets jersey sponsor ahead of Handball World Championship
Russian firm moves to back World Chess Championship
Russian fertiliser producer PhosAgro has signed on as a sponsor of the 2016 World Chess Championship Match, which will take place in the US city of New York from November 11-30.
Motul lines up on World Superbikes grid as new title sponsor
The World Superbike Championship (WSBK) has confirmed Motul, the French motor oils and industrial lubricants producer, as its new title sponsor.
Toray Industries returns to Shanghai International Marathon
Japanese industrial products manufacturer Toray Industries will return as a sponsor of the Shanghai International Marathon following a three-year absence from the distance running event.
Augsburg and Ingolstadt boost commercial rosters for new Bundesliga season
Water softener products manufacturer Grünbeck has enhanced its partnership with FC Augsburg, while fellow German Bundesliga football team FC Ingolstadt 04 has brought in online tools and machinery retailer Werkzeugstore24 as an official top partner.
Henkel secures Top 14 sponsorship deal
Chemical products manufacturing company Henkel has struck a deal with the French National Rugby League to become a sponsor of the French Top 14 premier domestic club rugby union division.
Dow strengthens Olympics link with Rio carbon deal
The Dow Chemical Company has strengthened its involvement in the Olympics by becoming the ‘official carbon partner’ of the Rio 2016 summer Games in Brazil.
Borussia Dortmund secures major investment from Evonik
Chemicals company Evonik Industries has signed an 11-year extension to its shirt sponsorship deal with Borussia Dortmund and has also agreed to acquire a minority stake in the German Bundesliga football club.
DHB gains BASF support ahead of World Cup
International chemical company BASF has agreed to become a partner of the German Hockey Federation (DHB) until the end of 2020.
Bundesliga’s Augsburg scores extension with PCI
Chemicals manufacturer PCI has extended its sponsorship of German Bundesliga team FC Augsburg to cover the 2014-15 football season.
New York Yankees sow deal with Pennington Seed
Lawn and garden turf care products company Pennington Seed has agreed a multi-year partnership to become the official lawn care company of MLB baseball team New York Yankees.
Toro Rosso renews Nova Chemicals deal
Formula One motor-racing team Scuderia Toro Rosso has confirmed a three-year extension to its sponsorship agreement with Nova Chemicals.
NBA partners with Sibur to grow basketball in Russia
North American basketball league the NBA has announced a multi-year partnership with Russian gas processing and petrochemicals group Sibur to promote the sport across Russia.
Shell takes Hyundai WRC title spot
Anglo-Dutch oil and gas company Shell has agreed a multi-year deal to become the title sponsor of the new Hyundai World Rally Championship team.
Title sponsor extends with Kentucky’s Sprint Cup race
Motor oil company Quaker State has agreed a deal to extend its title sponsorship of the Nascar Sprint Cup Series race at Kentucky Speedway through 2018.
Pirtek switches NRL allegiance from Eels to Broncos
Fluid transfer solutions firm Pirtek has sealed a three-year shirt sponsorship deal with Australian National Rugby League team Brisbane Broncos.
Giants seal Bond It sponsorship
English Super League rugby league team Huddersfield Giants has confirmed building chemicals manufacturer Bond It as its main club partner for the 2014 season.
Sasol backing SAFA development drive
Petrochemicals company Sasol has expanded its partnership with the South African Football Association by becoming the first corporate sponsor of its Development Agency (SDA) programme.