Betting

English Premier League football club Manchester City has reached a deal with 188Bet to make the Asian-based online gaming company its official international betting partner.

BSkyB-owned online gambling brand Sky Bet was announced as the new title sponsor of the Football League last month in a five-year deal, 2013-14 to 2017-18

Online gaming company Bwin.party has announced a three-year sponsorship deal with Olympique de Marseille under which it becomes the official online betting and gaming partner of the French Ligue 1 football club.

English Premier League football club Norwich City has announced a new commercial partnership with online bookmaker SBOBet.

Lega Serie B, the governing body of the second tier of Italian football, has announced that Eurobet will be the title sponsor of the 2013-14 Serie B season.

Gaming group Berlin Lotto has secured a commercial partnership with Hertha Berlin ahead of the German football club’s return to the 1.Bundesliga top division for the 2013-14 season.

English Premier League football club Newcastle United has announced a partnership with newly-launched global online gaming brand 138.com.

Online bookmaker Marathonbet has appointed sports and entertainment agency brandRapport to manage its sponsorship of English Premier League football club Fulham.

Online gambling company bwin.party has agreed a three-year deal with Anderlecht to become the official online gaming and betting partner of Belgium’s most successful football club.

World Snooker is in talks with six “blue-chip” brands to title sponsor the World Championship in 2014 after a disappointing sale of the property in 2013, chairman Barry Hearn told Sports Sponsorship Insider this month.

UK online bookmaker Sky Bet has agreed a five-year deal to become the new title sponsor of the English Football League.

UK-based boxing promotions company Frank Warren Promotions and its associated pay-television channel Box Nation has agreed a title sponsorship deal with bookmaker BetFred for its two major summer fight cards.

Italian Serie A football club Juventus has bolstered its commercial portfolio by announcing a new partnership with sports betting company Bwin.

English Premier League football club Fulham has announced a record two-year shirt sponsorship deal with online betting company Marathonbet.

Tipico has extended its exclusive partnership with German 1.Bundesliga football club Hamburg SV by an additional three years.

Online gambling company 888casino has been unveiled as the title sponsor of the Champion of Champions, a new snooker event.

National Basketball Association (NBA) franchise the Philadelphia 76ers have agreed a multi-year, multi-platform partnership with Parx Casino.

The English Football League has terminated its sponsorship deal with betting service company Bet Butler half way through a two-year agreement worth about £2.6m (€3.1m/$4.1m) per season, according to the Daily Mail newspaper.