Betting
New York Rangers take on gaming partner
NHL ice hockey team New York Rangers has announced a marketing partnership with interactive and mobile casino-themed game provider Caesars Interactive Entertainment, making its World Series of Poker portal the Rangers’ exclusive online gaming partner.
Bundesliga’s Mainz extends partnership with betting provider
German Bundesliga football club FSV Mainz 05 has signed a three-year extension to its long-term partnership with state sports betting provider Lotto Rheinland-Pfalz.
Betway weighs in with Froch-Groves Wembley rematch
Online betting and casino company Betway has signed a title sponsorship agreement with promoter Matchroom Sport for the World Boxing Association and International Boxing Federation super-middleweight world title rematch between Carl Froch and George Groves.
Melbourne Storm extends Crown deal
Australian entertainment group Crown Resorts has agreed a one-year extension to its shirt sponsorship deal with NRL rugby league team Melbourne Storm.
Tipico scores naming rights to Austrian Bundesliga
The Austrian Bundesliga has announced German sports betting company Tipico as the new title sponsor of the country’s top football division under a three-year deal.
UFC pins down Unibet deal
Mixed martial arts organisation the Ultimate Fighting Championship has agreed a two-year partnership with online bookmaker Unibet.
Betfred takes punt on Grand National Festival
Aintree Racecourse has reached a three-year deal with Betfred to make the UK bookmaker the official betting partner of its showpiece Grand National Festival.
Super League converts two-year extension with Foxy Bingo
Online bingo operator Foxy Bingo has agreed a two-year extension to its partnership with Super League, with the agreement now running until the end of the 2015 season of the top division of UK rugby league.
Bwin.party puts digital assets at centre of New Jersey spree
Stock market-listed online gaming company Bwin.party deals last month with two sports teams linked to the newly-regulated New Jersey online gaming market in the US are focused on digital rights in line with the company’s increasingly cost-conscious approach to sponsorship.
Attack Poker pins down Bellator slot
Mixed martial arts organisation Bellator has announced poker website Attack Poker as its official online gaming partner.
Premier League’s Fulham scores Power8 deal
Gaming technology provider Power8 has reached a deal to become an official partner of English Premier League football club Fulham.
Betway: Visibility the key to darts title deal
BetXchange becomes headline partner of African MMA series
Sports betting company BetXchange has expanded its partnership with African mixed martial arts series EFC Africa by taking on a one-year headline sponsorship.
Betway on target with Premier League Darts naming rights
Online gaming company Betway has signed an agreement to become the naming sponsor of the 2014 season of the Professional Darts Corporation’s Premier League Darts series.
WNBA’s Phoenix Mercury nets jersey sponsorship
WNBA basketball team Phoenix Mercury has agreed a wide-ranging sponsorship deal with gambling and holiday destination Casino Arizona and Talking Stick Resort.
Sportingbet benefits through Penrith Panthers sponsorship reshuffle
Australian NRL rugby league team Penrith Panthers has announced e-gaming operator Sportingbet as its new stadium naming rights partner.
Coral backs darts’ UK Open
The Professional Darts Corporation has reached a deal to make bookmaker Coral the title sponsor of its 2014 UK Open tournament.
Chelsea bets on Coral partnership
UK bookmaker Coral has reached a deal to become the European online betting partner of English Premier League football club Chelsea.