Betting
LA Clippers snap up new presenting sponsor
Californian casino and hotel company Agua Caliente Casino Resorts has agreed a deal to become the presenting sponsor of NBA basketball team the LA Clippers for the 2015-16 season.
TBF president secures Spor Toto for Turkish league
The Turkish Basketball Federation (TBF) president stepped in to help the Infront agency secure state betting brand Spor Toto as title sponsor of the Turkish Basketball Super League (BSL) in a high-value deal despite tough economic conditions in the country.
IMG doubles revenue with Euroleague betting split
The IMG agency has more than doubled the value of Euroleague Basketball’s betting sponsorship rights after segmenting the offering and selling it by country.
Bayer Leverkusen wagers on Tipbet sponsorship
Online betting company Tipbet has stuck a deal to become a sponsor of German Bundesliga football club Bayer 04 Leverkusen.
Dafabet signs up with Welsh FA for road to Euro 2016
The Football Association of Wales has agreed a three-year partnership with online betting and gaming company Dafabet.
188bet picks up Champion of Champions title sponsorship
Online betting company 188Bet has agreed a deal to become the title sponsor of the 2015 Champion of Champions snooker tournament.
William Hill wagers on Scottish Cup extension
Bookmaker William Hill has agreed a deal with the Scottish Football Association to extend its title sponsorship of the national governing body’s Scottish Cup club competition.
Euroleague wagers on Turkish betting sponsorship
Turkish betting operator Nesine has struck a deal to become an official sponsor of the Euroleague Basketball European club tournament.
Breeders’ Cup expands TwinSpires partnership
The Breeders’ Cup horseracing event has enhanced its partnership with online bookmaker TwinSpires.com.
William Hill claims landmark partnership with Australian Open
Tennis grand slam the Australian Open has agreed a first-of-its-kind partnership with bookmaker William Hill.
Dafabet makes e-sports play with Fnatic team deal
Online betting and gaming gaming companies are targeting sponsorship of e-sports teams and organisations to establish a new betting market and access a hard-to-reach consumer segment of technology-savvy millennials.
Draft Ops outbids fantasy sports giants in DC
Fantasy sports company Draft Ops is taking on the sector’s big two, DraftKings and FanDuel, with a targeted big city campaign.
Manchester City signs new online gaming partnership
English Premier League football club Manchester City has entered into a partnership with online gaming company Betsafe.
188Bet links up with badminton major
Online betting company 188Bet has signed up as a partner of the All England Open Badminton Championships.
Turkish basketball league bets on title sponsor
Turkish gaming company Spor Toto has been unveiled as the title sponsor of the country’s Süper Ligi top division of basketball.
Sportingbet seals Euroleague partnership in Greece
Sportingbet has agreed a deal with the Euroleague Basketball European club tournament.
Melbourne Racing Club partners with Ladbrokes
Melbourne Racing Club has agreed a three-year partnership with bookmaker Ladbrokes ahead of this weekend’s Caulfield Guineas Day horseracing event in the Australian city.
Swedish ice hockey league secures Svenska Spel deal
The Swedish ice hockey league has renewed its sponsorship agreement with Svenska Spel, the state-owned gambling company in the country.