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Euroleague wagers on Turkish betting sponsorship

Turkish betting operator Nesine has struck a deal to become an official sponsor of the Euroleague Basketball European club tournament.

The deal will run for four seasons, from 2015-16 through to 2018-19.

Under the agreement, Nesine will serve as the official national betting sponsor of Euroleague Basketball in Turkey.

Nesine will have sponsorship rights for all Euroleague Basketball activities in Turkey and also the Euroleague Final Four event, should a Turkish team reach that stage of the competition.

Roser Queraltó, chief business development officer at Euroleague Basketball, said: “With four teams in Turkey this season, this sponsorship with Nesine combines our regional strategy with a strong, reliable partner in an important market. The goal, as always, is to grow our business to the benefit of the clubs that own Euroleague Basketball, and we're sure that with Nesine at our side, this agreement will accomplish that.”