Betting
Dutch cycling federation names Unibet as new main partner
The Royal Dutch Cycling Union (KNWU), the sport’s governing body in the country, has named online gambling operator Unibet as its new main sponsor.
Snooker’s World Seniors Championship signs new title sponsor
Online gambling operator 888sport has struck a deal to become the title sponsor of this weekend’s World Seniors Championship snooker tournament.
Tipico: Cherry picking the Bundesliga’s best
Germany's leading betting operator Tipico uses sponsorship of four Bundesliga clubs to further strengthen its brand, position the brand as the market leader in Germany and deliver attractive and passionate stories.
FDJ becomes first Paris 2024 bid sponsor, extends cycling deal
French gaming operator Francaise des Jeux (FDJ) has signed up as the first official sponsor of Paris’ bid to host the 2024 Olympic Games and extended a partnership with a French WorldTour cycling team.
Hamburg bets on Tipico extension
Sports betting and casino games provider Tipico has agreed to a three-year extension of its partnership with German Bundesliga football club Hamburg.
Real Sociedad teams up with betting company
Spanish LaLiga football club Real Sociedad has entered into a partnership with betting company KirolBet.
Sky Bet ups stake in Football League title sponsorship
Online sports betting company Sky Bet is understood to have had a late change of heart about the value of its title sponsorship deal with the English Football League, clearing the way last month for a renewal of its deal.
Coral furthers snooker backing with Shoot-Out deal
Betting company Coral has been named title sponsor of the 2016 edition of snooker’s Shoot-Out competition.
BetVictor extends title sponsorship of snooker’s Welsh Open
Online casino and sportsbook operator BetVictor has signed a new one-year deal to remain the title sponsor of the Welsh Open snooker tournament.
Football League renews Sky Bet title sponsorship
The English Football League has renewed a title sponsorship agreement with online bookmaker Sky Bet.
BHA to open up racing sponsorship
The British Horseracing Authority (BHA) will open up racing sponsorship to bookmakers that do not feature in its Authorised Betting Partner initiative, according to the UK’s Guardian newspaper.
William Hill hits the bullseye with World Darts Championship extension
UK bookmaker William Hill has agreed an extension to its current contract to remain as title sponsor of the World Darts Championship until 2020.
ITF breaks new ground with first betting partner
The International Tennis Federation (ITF) will see annual sponsorship revenues reach an historic high next year thanks, in part, to the signing of a first ever betting partner, the online operator Betway.
Dafabet partners snooker’s inaugural Gibraltar Open
Asian betting and gaming group Dafabet has been named the title sponsor of snooker’s Gibraltar Open event, the sport’s international governing body has confirmed.
Bookmakers sign up to authorised betting partner scheme in Britain
Betfair, 32Red and Bet365 have been unveiled as authorised betting partners of the British Horseracing Authority.
Wigan Warriors welcome back 188Bet for 2016 season
English Super League rugby league club Wigan Warriors has signed bookmaker 188Bet as its new main sponsor.
Betway adds Davis Cup to ITF partnership
Betting and gaming company Betway has been named an international sponsor of the Davis Cup and Fed Cup, the flagship men’s and women’s national team tournaments of the International Tennis Federation.
Jockey Club seeks new title sponsor for Gold Cup
The Jockey Club, the group that oversees the running of 15 of the UK’s leading racecourses, is seeking a new headline partner for its showpiece Cheltenham Gold Cup race.