Betting

Online betting company Betfair has agreed a sponsorship deal with Spanish Liga football club Barcelona.

Polish lottery operator Totalizator Sportowy has agreed a deal for its Lotto brand to become the new title sponsor of the country’s Ekstraklasa top-tier club football competition.

Online gaming operator 888 Holdings has struck one-year shirt sponsorship deals with three Championship clubs for the 2016-17 season and could do more deals as new rules in the EFL (English Football League) increase opportunities for betting brands to associate with all 72 clubs.


Scottish Premiership football club Hamilton Academicals has entered into a stadium naming rights and shirt sponsorship agreement with home improvements firm Superseal, along with a separate shirt sponsorship deal with online gambling brand NetBet.

The Mystic Lake Casino Hotel gaming facility has been confirmed as the latest founding partner for U.S. Bank Stadium, the future home of NFL American football franchise the Minnesota Vikings.

Online betting company Dafabet has extended its partnership with English Premier League football club Sunderland.

Online casino and sportsbook operator BetVictor has been named as the new training kit partner of English Premier League football club Liverpool.

Online sports betting operator NetBet has extended and expanded its partnership with French Ligue 1 football club Saint-Etienne.

The Spanish Paralympic Committee has opted to extend a sponsorship deal with domestic public lottery operator Loterias y Apuestas del Estado.

Online betting company Dafabet has extended its title sponsorship agreement with World Snooker for the Masters tournament by a further three years.

Bookmaker William Hill has agreed a deal to become the title sponsor of British heavyweight world champion boxer Anthony Joshua’s next three fights.

Bookmaker Ladbrokes has agreed to become the new title sponsor of the Professional Darts Corporation’s World Series of Darts Finals.

Online gambling operator bet-at-home has extended its partnership with German Bundesliga football club Schalke 04.

Newly-promoted English Premier League football club Burnley has agreed a shirt sponsorship deal with online betting company Dafabet.

French lottery Française des Jeux (FDJ) has agreed a deal to become a major partner of women’s cycling event La Course by Le Tour de France.

Sports betting operator Digibet has entered into a partnership with German Bundesliga football club Borussia Mönchengladbach.