Schalke nets extension with betting partner

Online gambling operator bet-at-home has extended its partnership with German Bundesliga football club Schalke 04.

The two parties have agreed a new two-year deal, which will cover the 2016-17 and 2017-18 seasons. Schalke has held a premium partnership with bet-at-home since 2011.

Under the agreement, the operator will continue to receive LED advertising exposure at Schalke’s Veltins-Arena, and promotion via the club’s website and social and digital media channels.

Bet-at-home currently serves as the shirt sponsor of Schalke’s fellow Bundesliga team Hertha Berlin.