Betting
12Bet to sponsor Badminton World Championships
Sports betting company 12Bet has agreed a deal to sponsor this year’s Badminton World Championships.
Betsson enters rugby market as Betsafe teams up with Saracens
Online betting and gaming company Betsafe has agreed a deal to become a principal partner and the official betting partner of English Premiership rugby union club Saracens.
Sponsorship in the telecommunications sector, 2016-17
Research by Sports Sponsorship Insider into the telecommunications sector has generated rights values to 63 out of 190 recorded telco sponsorship deals, worth €510m ($584.4m) per year, at an average deal value of €8.1m per year.
Totolotek makes first major sports sponsorship move with Polish Cup deal
Betting company Totolotek has agreed a deal to sponsor the Polish Cup club football competition.
Dynamo Moscow marks Premier League return with Marathonbet deal
Russian Premier League football club Dynamo Moscow has agreed a shirt sponsorship deal with betting company Marathonbet.
Winamax adds Angers to Ligue 1 portfolio
French Ligue 1 football club Angers SCO has signed a kit sponsorship deal with online poker operator Winamax.
Unibet seals Supercars partnership
Australian motor-racing series the Supercars Championship has agreed a sponsorship deal with online gambling operator Unibet.
Juventus teams up with Betfair
Italian Serie A football club Juventus has signed a multi-year partnership with online betting company Betfair.
BetMcLean.com signs up as title sponsor for NI League Cup
Online and mobile betting operator BetMcLean.com has agreed a deal to become the new title sponsor of the Northern Ireland Football League Cup knockout club competition.
Ekstraklasa clubs sign new shirt sponsors
Polish Ekstraklasa football teams Lech Poznan and Jagiellonia Bialystok have signed shirt sponsorship deals with financial services company Aforti and betting company STS, respectively.
Warwickshire signs up Unibet as first betting partner
Online gambling operator Unibet has agreed a deal to become the first official betting partner of English County Championship cricket club Warwickshire.
Bwin signs landmark deal with 3.Liga
Online betting company Bwin has been announced as the first-ever title sponsor of the 3.Liga, the third tier of club football in Germany.
Huddersfield signs up Ope Sports as main shirt sponsor
Online gambling company Ope Sports has agreed a multi-year deal to become the main shirt sponsor of newly-promoted English Premier League football club Huddersfield Town.
Bookmaker signs on as title sponsor of Cape Cobras
South African online bookmaker World Sports Betting has agreed a three-year deal to become title sponsor of domestic cricket franchise the Cape Cobras
FDJ adds Tour de France to cycling portfolio
French gaming operator Francaise des Jeux (FDJ) has become an official sponsor of the Tour de France for the first time as the 2017 edition of cycling’s ‘Grand Tour’ event prepares to launch on Saturday.