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Crystal Palace sticks to gaming sector for new shirt sponsor

English Premier League football club Crystal Palace has agreed a multi-year deal to make international gaming company ManBetX its new shirt sponsor.

In what is a record breaking deal for the London-based club, the ManBetX logo will feature across Palace’s shirt and be promoted as main sponsor across all its media channels online and offline, in the UK and internationally.

Financial terms of the deal were not disclosed, but Palace said it represents the eighth biggest club deal by value in the Premier League.

Crystal Palace chairman Steve Parish said: “The continued growth of our international fanbase and the attraction of the Premier League makes the club an attractive partner for ManBetX, and our growing reach around the world gives ManBetX an ideal platform to continue its own brand growth.”

ManBet replaces online gaming company Mansion Group as Palace’s shirt sponsor, with the latter firm having assumed the role for the 2015-16 season.