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Betsson enters rugby market as Betsafe teams up with Saracens

Online betting and gaming company Betsafe has agreed a deal to become a principal partner and the official betting partner of English Premiership rugby union club Saracens.

The two parties have agreed a three-year deal, covering the 2017-18 to 2019-20 seasons. The deal grants Betsafe brand exposure on the back of Saracens’ home and away shirts.

The company will benefit from advertising space at the club’s home stadium, Allianz Park, while it will also launch content and provide fans with bespoke betting offers throughout the season.

In addition, Betsafe will be promoted during Saracens’ opening game of the 2017-18 season at Twickenham, and at other home games.

The partnership marks the first rugby sponsorship deal for Betsson Group, which operates Betsafe.