Beer

Football

Major League Soccer expansion team Inter Miami CF has named Heineken as its first official sponsor
Esports

Ahead of the August 3 NBA 2K League Finals, the National Basketball Association's competitive esports competition announced that it had entered into a commercial partnership with Bud Light
Football

Premier League club Southampton has signed a multi-year global partnership with India’s most popular beer brand, Kingfisher. The agreement is Kingfisher’s first partnership in the Premier League.
Football

AB InBev beer brand Budweiser has signed new major partnerships with Spain’s LaLiga and the English Premier League
Football

AB InBev beer brand Budweiser has arrived in Holland and signed a new partnership with Dutch Eredivisie club Ajax
Football

AB InBev beer brand Budweiser has signed new major partnerships with Spain’s LaLiga and the English Premier League.
Bull Riding

Professional Bull Riders has named the Colorado-based Coors Banquet the league's official beer. It is a local partnership, with PBR based in Pueblo, Colorado
Football

English Premier League football club Arsenal has signed local company Camden Town Brewery as its official beer partner in the UK and Ireland
Football

Thai beer brand Singha is set to become Chelsea’s longest-serving sponsor after agreeing a three-season extension to its partnership with the English Premier League football club.
Women's Football

On the day the United States Women's National team secured the Women's World Cup, with a 2-0 victory over the Netherlands in Lyon, France, the National Women's Soccer League announced a commercial partnership…
Football

Major League Soccer's Los Angeles Football Club has named LA-based Angel City Brewery as its Official Craft Beer partner, effective immediately, in a new multi-year pact
Football

Bundesliga club VfL Wolfsburg has renewed its partnership with German brewery C. & A. Veltins. The deal with the group’s premium Veltins brand will run for another three seasons, from 2019-20 to 2021-22.
American Football

The National Football League will be easing the restrictions on team and player likeness in beer, wine and distilled spirit sponsorships
Football

Budweiser will become the presenting partner of the 2019 Women’s International Champions Cup as part of a multi-faceted deal between parent company Anheuser-Busch InBev and tournament organizer Relevent Sp…
Football

Premier League club Liverpool has extended its record-breaking partnership with Danish beer brand Carlsberg
Football

German Bundesliga football club Bayern Munich has extended its longstanding partnership with the Paulaner brewery
Golf

Estrella Damm, the premium lager brand of the Spanish brewing company Damm, has become the new title sponsor of European Tour golf tournament the Andalucía Masters under a five-year deal that will boost …
Esports

US brewing company MillerCoors has struck its first esports partnership with North American esports team Complexity Gaming