Banking
HSBC and Rugby Sevens: Interview with Leanne Cutts, HSBC group general manager and group head of marketing
Manchester United partners with PingAn Bank
English Premier League football club Manchester United has agreed a sponsorship deal with Chinese banking group PingAn Bank.
LCL extends commitment to Tour de France’s yellow jersey
French financial services company LCL has renewed its long-running partnership with the Tour de France, through which it sponsors the cycling race’s iconic yellow jersey.
PNC Bank makes move into sports sponsorship with Nascar deal
US financial services company PNC Bank has agreed its first major sports sponsorship through a deal with North American stock car-racing series Nascar.
BNP Paribas extends title sponsorship of tennis showpiece
Financial services company BNP Paribas has renewed its title sponsorship of the BNP Paribas Open tennis event by a further five years.
Manchester City signs US-focused deal with Barclays
English Premier League football club Manchester City has signed a US-focused partnership with financial services company Barclays.
LV Bet teams up with German ice hockey body
The German Ice Hockey Federation (DEB) has entered into a partnership with online gambling operator LV Bet, while Iserlohn Roosters, which plays in the country’s Deutsche Eishockey Liga top-tier club competition, has extended a deal with national banking company Märkische Bank.
Comerica renews naming rights to Tigers ballpark
US financial services company Comerica Bank has struck a five-year extension to its naming rights deal for the home of Major League Baseball team the Detroit Tigers.
German Football Association extends with banking partners
The German Football Association (DFB) has renewed partnerships with financial services companies Commerzbank and Targobank.
SMBC extends backing of Singapore Open
Sumitomo Mitsui Banking Corporation has renewed its title sponsorship of the Singapore Open golf tournament.
Nedbank extends backing of South African football showpiece
Financial services company Nedbank has renewed its title sponsorship of the Nedbank Cup, the leading club football knockout competition in South Africa.
Shinhan takes KBO League title sponsorship in record deal
Financial services company Shinhan Bank has been unveiled as the new title sponsor of the KBO League, the top division of baseball in South Korea.
Chapecoense lands Sicoob deal, São Paulo renews with Urbano
Chapecoense has agreed a shirt sponsorship deal with financial services company Sicoob, while fellow Campeonato Brasileiro Serie A football club São Paulo has extended its partnership with food producer Urbano.
BWF’s badminton revamp backed by HSBC
The Badminton World Federation has today (Monday) named HSBC as the title sponsor of its new and remodelled World Tour, with the banking group committing to the sport through a multi-faceted deal.
International Sambo Federation partners with Banca Intesa
The International Sambo Federation (FIAS) has agreed a sponsorship deal with financial services company Banca Intesa.
Caixa set to commit to Cruzeiro
Government-owned bank Caixa Economica Federal has signed its intention to extend its contract as the main shirt sponsor of Cruzeiro, according to the Campeonato Brasileiro Serie A football club.
Santander extends move from F1 to football with UCL deal
Spanish banking group Santander has become an Official Sponsor of the Uefa Champions League for the three seasons from 2018-19 to 2020-21.
International Judo Federation lands new partners
The International Judo Federation has agreed sponsorship deals with Russian banking and construction company SMP and fitness equipment manufacturer Impulse.