Banking

Serie A club Inter Milan has sealed a major sponsorship deal with Deutsche Bank in an agreement that marks the German financial services company’s first entry into the Italian football market.

Member-owned bank P&N has re-signed as a platinum partner of Australian basketball team Perth Wildcats for the 2013-14 and 2014-15 seasons.

The bid committee for Medellín’s tilt at the 2018 Youth Olympic Games has secured a sponsorship deal with Bancolombia – the largest commercial bank in Colombia.

Tinkoff Bank has admitted it is considering assuming sole sponsorship of the Saxo-Tinkoff International Cycling Union (UCI) ProTour team.

Banking group BBVA has struck a deal to extend its title sponsorship of the Spanish Liga, the top division of football in the country.

The International Paralympic Committee is looking to double its number of global sponsors.

Ukrainian football club Dynamo Kyiv has agreed a three-year shirt sponsorship deal with Nadra Bank, from 2013-14 to 2015-16.

The Canterbury Rugby Football Union (CRFU) has announced that SBS Bank is to become its new principal sponsor for ITM Cup and Canterbury Sevens representative teams.

Qatar National Bank has agreed a three-year extension to its sponsorship deal with Paris Saint-Germain, granting the company branding space on the football club's shirt.

Andrew Nicholson, head of sponsorship marketing at Virgin Money

Virgin Money will pay £4m (€4.7m/$6.1m) per year over five years, 2013 to 2017, for the London Marathon title sponsorship rights, an uplift of 17.6 per cent on the previous £3.4m-per-year deal made by Virgin Enterprises in 2008.

Bank of Ireland is to return to its role as the main sponsor of Munster Rugby after the club confirmed the signing of a five-year deal with the bank.

CFE Federal Credit Union has expanded its relationship with the University of Central Florida by securing the naming rights to its UCF Arena in a seven-year deal.

Bank of Ireland has provisionally agreed a five-year deal with Munster Rugby to become the club’s title sponsor, a position the bank previously held for six years up to 2004, according to the Irish Times newspaper.

The Commonwealth Bank has extended its sponsorship of the Australian cricket team's Test matches in a four-year deal.

The South African Premier League has denied reports that sponsors influenced its decision to block a friendly match between Ajax Cape Town and Liverpool.

Sports Sponsorship Insider asks Giles Morgan, group head of sponsorship, HSBC, about the tough marketing decisions ahead for the international banking group

HSBC’S REFOCUS of its sponsorship budget of between $100m (€77.5m)