Banking
Tebas hints at change in LaLiga sponsor strategy
LaLiga president Javier Tebas has suggested the top two divisions of Spanish football may adopt a similar sponsorship model to the one introduced by the English Premier League.
Targobank renews DFB-Pokal ties
Financial services institution Targobank has extended a deal with the German Football Association (DFB) to serve as an official partner of the DFB-Pokal cup competition.
Manchester United brokers extension with global partner
Swiss banking group Swissquote has extended and expanded its partnership with English Premier League football club Manchester United.
Cincinnati Reds bank PNC extension
US financial services corporation PNC Bank has signed a multi-year extension to its partnership with Major League Baseball franchise the Cincinnati Reds.
Corinthians bank extension with main sponsor
Government-owned bank Caixa Economica Federal has signed a season-long extension to its shirt sponsorship agreement with Campeonato Brasileiro Serie A football club Corinthians.
NatWest continues backing of Island Games
Banking group NatWest will serve as title sponsor of the 2019 Island Games multi-sport event, which will be staged in Gibraltar.
IPL’s Supergiants bank sponsor for debut campaign
Singapore-headquartered financial services company DBS Bank has signed up as an associate sponsor of Indian Premier League Twenty20 cricket franchise the Rising Pune Supergiants.
Tampa Bay Rays bank new sponsor
Kentucky-headquartered financial services company Republic Bank has entered into a partnership with Major League Baseball franchise the Tampa Bay Rays.
Associated Bank extends long-running Brewers partnership
US financial services company Associated Bank has renewed its partnership with North American Major League Baseball franchise the Milwaukee Brewers.
LNB hails historic Caixa deal for Brazilian basketball league
Government-owned bank Caixa Economica Federal has entered into a partnership with the Brazilian National Basketball League (LNB), under which it will become the title sponsor of the top-tier NBB men’s club competition.
Barclays maintains Premier League association with new deal
British banking group Barclays will maintain its association with the Premier League after its title sponsorship agreement with the top tier of English football expires at the end of the current season.
Presenting sponsor extends with LPGA tournament
Taiwanese financial services group CTBC Bank will remain the presenting sponsor of the Swinging Skirts LPGA Classic women’s golf tournament for its 2016 edition.
Barcelona targets Southeast Asian market with SHB deal
Spanish Liga football team Barcelona has agreed a regional sponsorship deal with Vietnamese commercial banking group SHB.
CSL club banks shirt sponsor for 2016 season
Chinese Super League football club Yanbian Fude has agreed a season-long shirt sponsorship deal with investment company Zhongchou Shares.
BBVA Compass adds Cavaliers to NBA roster
BBVA Compass, the US arm of Spanish banking group BBVA, has agreed a sponsorship deal with the Cleveland Cavaliers, bringing the total number of partnerships the company has with NBA basketball franchises to five.
Red Wings sign latest partner for new arena
US financial services company Comerica Bank has been named the third landmark partner of the new Detroit Events Center – the future home of NHL ice hockey franchise the Detroit Red Wings.
BMO extends stadium and shirt deals with MLSE, Toronto FC
Canadian financial services group BMO has agreed a long-term extension to its partnership with the Maple Leaf Sports and Entertainment company, under which it will retain its naming rights to the BMO Field stadium and continue as a shirt sponsor of MLSE-owned Major League Soccer franchise Toronto FC.
Paris 2024 adds two more bid partners
The organising committee behind Paris’s bid to host the 2024 Olympic Games has entered into partnerships with financial services company BNP Paribas and postal service firm La Poste.