Banking
Yamaha Financial Services renews WorldSBK Australian race deal
The Superbike World Championship (WorldSBK) has confirmed that Yamaha Financial Services will continue to serve as the main sponsor of the motorcycle-racing series’ season-opening Australian event.
Chase expands Golden State Warriors deal
US financial services company JPMorgan Chase has enhanced its partnership with the Golden State Warriors NBA basketball team.
Chicago Blackhawks partner takes on rights to new facility
The Chicago Blackhawks NHL North American ice hockey franchise has signed an expanded partnership with MB Financial Bank, through which the company will take on naming rights to the team’s new practice facility.
Sponsors upgrade deals with NHL franchises
NHL ice hockey franchises the Calgary Flames and Buffalo Sabres have extended and enhanced sponsorship deals with Cortex and KeyBank, respectively.
Groupe Renault firm links up with F1 team
Formula One motor-racing team Renault has signed a sponsorship deal with RCI Bank and Services, a subsidiary of the wider Groupe Renault automotive manufacturing company.
BMO Harris Bank extends Bucks deal
BMO Harris Bank has been named as a founding partner of the Milwaukee Bucks’ new arena as part of an extended sponsorship deal with the NBA basketball team.
Bank of Ireland continues as Leinster’s main sponsor
Irish Pro14 rugby union club Leinster has renewed its main sponsorship agreement with the Bank of Ireland.
New York Jets partner with M&T Bank, Uber
NFL American football team the New York Jets has agreed sponsorship deals with commercial banking group M&T Bank and transportation network Uber.
Queensland Reds extend with main sponsor
Australian Super Rugby franchise the Queensland Reds has signed a three-year extension to its naming-rights partnership with St. George Bank.
Scotiabank sets new benchmark with arena naming-rights deal
Canada-based banking group Scotiabank has acquired naming rights to the Air Canada Centre, home of NBA basketball franchise the Toronto Raptors and NHL ice hockey team the Toronto Maple Leafs, as part of a lucrative 20-year deal.
QNB steps up backing of Qatari football
Financial institution Qatar National Bank (QNB) has renewed its sponsorship deal with the Qatar Football Association (QFA) and Qatar Stars League Management (QSLM).
Absa extends backing of Premier Soccer League
Financial services company Absa has extended a title sponsorship agreement with South Africa’s Premier Soccer League for the top-tier Premiership competition.
SA Rugby converts jersey sponsor deal with FNB
SA Rugby, the governing body of rugby union in South Africa, has agreed a new jersey sponsorship deal with banking group FNB.
Dragons sign new main sponsor, Connacht lands sleeve sponsor
The Dragons, the Newport-based Welsh Pro14 rugby union club, has signed Monmouthshire Building Society as its main kit sponsor, while Irish side Connacht has named McDonogh Capital Investments as its new sleeve sponsor.
Denver Nuggets sign jersey sponsor
NBA basketball franchise the Denver Nuggets has named financial services company Western Union as its first jersey sponsor.
Anderlecht extends with shirt sponsor
Belgian Pro League football club Anderlecht has extended its partnership with its main sponsor, financial services company BNP Paribas Fortis.
Detroit Pistons join NBA’s jersey sponsor set
NBA basketball franchise the Detroit Pistons has agreed a jersey sponsorship deal with Michigan-headquartered financial services company Flagstar Bank.
Vegas Golden Knights sign banking partner
Financial services company City National Bank has entered into a multi-year partnership with the Vegas Golden Knights, through which it will take on naming rights to the NHL ice hockey team’s new practice facility.