US financial services company JPMorgan Chase has enhanced its partnership with the Golden State Warriors NBA basketball team.
Under the new agreement, the length of which was not disclosed, the company’s Chase banking group will serve as the official bank of the Warriors.
JPMorgan Chase agreed a deal to take on naming rights to the Warriors’ future home arena in January 2016. The arena, which broke ground earlier this year, will be called Chase Center.
As part of the new deal, Chase will receive signage and ATMs throughout Oracle Arena, the Warriors’ current home. The new JPMorgan Club will also open at the arena.
The Warriors are the defending NBA champion and to mark the new partnership Chase will launch a Golden Victory Ball tour for the team ahead of the start of the new season.
Fans who take photographs with the Golden Victory Ball and post them to social media using the #GoldenSweepstakes hashtag will be given the chance to win a pair of tickets for the Warriors’ opening night game against the Houston Rockets on October 17. Chase will also serve as the presenting sponsor of the game.
Chip Bowers, the Warriors’ chief marketing officer, said: “Growing our existing partnerships to continue to provide our fans with enhanced experiences and more connections to our team is extremely important to us and Chase’s creativity with the Golden Victory Ball tour accomplishes just that. We’re looking forward to opening night on October 17 and are excited for our fans to enjoy the Golden Victory Tour as we celebrate the start of a new season.”