Automotive
Manchester City drives into Indonesian market with Daihatsu
Daihatsu has agreed a deal with Manchester City to become the English Premier League football club’s official automotive partner in Indonesia during the 2013-14 season.
Chevrolet races ahead with U.S. Soccer partnership
Chevrolet has agreed a three-year sponsorship deal with the United States Soccer Federation to become an official partner of the governing body.
Suzuki motors on with Melbourne Storm
Suzuki has extended its premium partnership deal with Australian rugby league club Melbourne Storm for a further three years, with the new agreement running until the end of the 2016 season.
Sponsors sign up for Fifa U-20 World Cup
The local organising committee for the 2013 Fifa U-20 World Cup has agreed sponsorship deals with Aksa Jenerator and Hyundai.
USA Cricket Association secures first national team sponsor
Smart Choice Auto Group has agreed a one-year deal with the USA Cricket Association to become the first sponsor of the men’s national team.
Chelsea bolsters Asian ties with Nitto Tire deal
English Premier League football club Chelsea has announced a new three-year partnership in Thailand with Nitto Tire.
MotoGP’s Yamaha seals double deal
Leading MotoGP team Yamaha Factory Racing has agreed two new deals with SuisseGas and Volvo Car Italia to strengthen its partnership portfolio for the current 2013 season.
From Paris to Beijing: Peugeot, Lacoste and Longines celebrate Roland-Garros in China
French brands Peugeot, Lacoste and Longines are all longstanding official partners of the prestigious international Grand Slam tennis tournament, Roland-Garros (the French Open).
FIVB drives ahead with first official partner Honda
Honda has agreed a four-year deal with the International Volleyball Federation (FIVB) to become the first official partner for professional and elite volleyball and beach volleyball.
Chery Automobile accelerates sports activity with BWF partnership
Chery Automobile has agreed a deal with the Badminton World Federation to become an official partner of the world governing body for a number of major tournaments.
Continental drives away with St. George’s Park partnership
The FA has agreed a four-year deal for Continental Tyres to become an official supporting partner of the National Football Centre.
Volvo Car UK and British Sailing race ahead with extended deal
Volvo Car UK has agreed a new deal with the Royal Yachting Association’s British sailing team to continue its sponsorship of RYA Olympic, Paralympic and youth racing programmes for the next four years.
FA drives away with Vauxhall extension
The English Football Association has agreed a four-year extension to its deal with Vauxhall Motors.
Mahindra Two Wheelers revs up Rajasthan Royals deal
Automotive company Mahindra Two Wheelers has agreed a sponsorship deal with the Rajasthan Royals IPL cricket team for the remainder of the 2013 campaign.
Volkswagen signs up Pele
Volkswagen has signed up Brazil national football team legend Pelé as a brand ambassador.
Continental strengthens North American presence with double deal
Continental drift for big brands
5 Ways Technology is Changing Sponsorship
Highlights and insights from the European Sponsorship Association conference held in London in April 2013