Automobile Manufacturing

The FIA, motorsport’s global governing body, has entered into a multi-year partnership with Nissan in a deal that will see the Japanese automotive company support the federation’s Action for Road Safety campaign.

The Canadian subsidiary of automotive giant Ford has agreed a renewed five-year sponsorship deal with Maple Leaf Sports and Entertainment - the operating body of the Toronto Maple Leafs ice hockey team - ahead of the 2014-15 NHL season.

US automotive brand Cadillac, a division of General Motors, has expanded its sponsorship of the World Golf Championships to become title sponsor of the 2015 World Golf Championships - Match Play through a deal announced by the PGA Tour.

Global brand awareness and active customer engagement are the drivers behind Czech car manufacturer Škoda’s sponsorship programme.

German carmaker BMW will measure results from its supplier deal with Formula E before deciding whether to further its involvement in the competition.

Major League Baseball has entered into a partnership with US transportation network company Lyft that will allow supporters to share car journeys with other fans to and from games.

Italian Serie A football team Fiorentina has further expanded its commercial portfolio after it entered into a deal with German automotive company Volkswagen.

Italian Serie A football club Juventus has renewed its sponsorship agreement with US tyre manufacturer Goodyear, with the partnership now in place for the next three years.

NBA basketball franchise Portland Trail Blazers has entered into a partnership with the Daimler Trucks North America division of automotive giant Daimler.

Car maker FAW-Volkswagen has signed up as a commercial partner of the China national basketball team and the country’s Chinese Basketball Association (CBA) League.

Indian motorcycle manufacturer Hero MotoCorp has signed up as the title sponsor of the Tiger Woods Foundation’s World Challenge golf tournament.

German automotive company BMW has extended its contract as the official car of the MotoGP motorcycling championship until 2020, while it has signed on in the same capacity for the new Formula E motor-racing series.

French Ligue 1 football club Olympique Lyonnais has agreed two-year extension with Korean automotive company and major partner Hyundai.

Pirelli has extended a deal to serve as the official tyre supplier of the Superbike World Championship.

French oil and lubricant company Motul has agreed a deal to become title sponsor of the 2014 Grand Prix of Japan, the 15th round on the MotoGP motorcycling series’ calendar.

Czech car manufacturer Skoda has signed a two-year deal to become an official sponsor of European club ice hockey competition the Champions Hockey League.