Automobile Manufacturing
Ocean Race organisers buoyed by Volvo’s commitment
Swedish automotive company Volvo has reaffirmed its commitment to the Volvo Ocean Race sailing event amid a scaling back of its sponsorship commitments elsewhere.
MRF takes Global Partner rights for ICC World Cup
The International Cricket Council, world cricket’s governing body, has signed three major deals for rights connected with the 2015 ICC World Cup to be held in Australia and New Zealand in February and March next year.
Wolfsburg strengthens Chinese links with new tyre partner
German Bundesliga football team VfL Wolfsburg has entered into a partnership with Chinese tyre manufacturer Linglong Tire in a move that will strengthen the club’s ties to the Asian country.
Cricket South Africa drives forward with Audi
German automotive manufacturer Audi has reached an agreement to become the official vehicle partner of Cricket South Africa and the governing body's national team.
Continental agrees wide-ranging US college basketball deal
Tyre manufacturer Continental has entered into a multi-year US college basketball partnership with the IMG agency and Learfield property schools.
Dekra moves into North American market with IMSA tie-up
German automotive services company Dekra has expanded into the North American motorsport market by agreeing a multi-year partnership with the International Motor Sports Association and its United SportsCar Championship and SportsCar Challenge series.
BMW steers into Coyotes’ Gila River Arena
National Hockey League team Arizona Coyotes has reached a sponsorship agreement with the Phoenix dealership branch of German automotive giant BMW.
Maxxis expands MLB presence with Atlanta Braves deal
Taiwanese tyre manufacturer Maxxis has entered into a partnership with MLB baseball franchise the Atlanta Braves in a move that will expand its presence in the North American league.
NRL’s Dragons secure triple extension
Australian National Rugby League team St George Illawarra Dragons has extended partnerships with three of its jersey sponsors.
Toyota drives on with USA Hockey
US ice hockey governing body USA Hockey has sealed a multi-year extension to its partnership with Japanese automotive manufacturer Toyota.
MRF Tyres gets to grips with Cricket World Cup
Indian tyre manufacturer MRF Tyres has reached a sponsorship agreement with the International Cricket Council covering its 2015 World Cup.
Hyundai-Kia stands firm as Visa joins Fifa’s critics
Korean automotive manufacturer Hyundai-Kia has pledged to stand by Fifa after financial services giant Visa became the latest top-tier partner to criticise football’s world governing body due to the ongoing fallout from the investigation into alleged corruption in the 2018 and 2022 World Cup bidding process.
Toyota expands AFC agreement to club competitions
Automotive manufacturer Toyota has become a full Asian Football Confederation partner, strengthening its ties with the regional governing body under a new two-year deal.
Motul strengthens MotoGP ties with Dutch and Japanese race deals
French oil and lubricant specialist Motul has acquired title sponsorship rights to the TT Assen round of the MotoGP motorcycling series, along with extending its association with the championship’s Japanese round.
Audi takes title sponsorship of International Champions Cup’s Australian leg
German automotive manufacturer Audi has agreed a deal to serve as the presenting sponsor of the International Champions Cup when the pre-season club football tournament expands to Australia next year.
Social media drives NBA uplifts with BBVA and Kia
The National Basketball Association (NBA) has secured higher prices in renewed deals with carmaker Kia Motors America and financial services company BBVA, with both brands highlighting the league’s digital platforms as a key value driver.
NBA: Kia sponsorship impacts on sales, shuts out rivals
A rise in brand awareness, brand perception and overall sales in the US were major factors in the decision of carmaker Kia Motors America to renew its position with the National Basketball Association (NBA).
Liqui Moly to ensure smooth running of Moto2 and Moto3
German lubricant manufacturer Liqui Moly has agreed a deal with MotoGP commercial rights holder Dorna Sports to become the official oil supplier to the motorcycling championship’s Moto2 and Moto3 series in 2015.