Automobile Manufacturing
ECB drives into summer with Toyota
Japanese automotive manufacturer Toyota has agreed a partnership with the England and Wales Cricket Board.
Connacht set for smooth running with Pirtek
Irish Pro12 rugby union team Connacht has sealed a kit sponsorship deal with fluid transfer solutions company Pirtek.
Zenit Saint Petersburg gears up for Nissan partnership
Russian Premier League football club Zenit Saint Petersburg has reached a sponsorship agreement with Japanese automotive company Nissan.
Flamengo seals double kit deal
Campeonato Brasileiro Série A football club Flamengo has signed off on sponsorship deals with financial services organisation Caixa and automotive manufacturer Jeep.
Jeep gears up for World Surf League
The World Surf League has unveiled its second new partnership in a matter of days after recruiting car manufacturer Jeep as an exclusive global automotive partner.
Dekra extends with DFB
German automotive services company Dekra has opted to extend its partnership with the German Football Association (DFB).
Porsche takes 4Sports into black on European Open
Event management company 4Sports & Entertainment is set to make a profit on the returning European Open after it secured carmaker Porsche as the event title sponsor.
Jaguar: Wimbledon supports increased sales ambition
The Jaguar sports car brand, part of the Jaguar Land Rover group, aims to double its sales revenue in the UK this year with the launch of new models. The sales push is backed by its sponsorship of the Wimbledon Tennis Championships as the Official Car supplier.
NFL’s Buccaneers kick back for Lazydays deal
NFL American football team Tampa Bay Buccaneers has signed a multi-year sponsorship agreement with recreational vehicle dealership Lazydays.
Jaguar serves up Wimbledon partnership
British car manufacturer Jaguar has reached a deal to become the official car of the Wimbledon Championships tennis grand slam.
BMW and Allianz back German Ryder Cup bid
Germany’s bid to stage the 2022 Ryder Cup golf event has secured two major commercial partners in the form of automotive company BMW and insurance giant Allianz.
AC Milan stays on the road with Audi
German automotive giant Audi has opted to extend its partnership with Italian Serie A football club AC Milan.
Atletico Madrid drives on with Volkswagen
Spanish Liga champion Atletico Madrid has renewed its partnership with German automotive giant Volkswagen.
Porsche to title sponsor returning European Open
German automotive company Porsche has struck a deal to become the title sponsor of the European Open, which will this year return to golf’s European Tour schedule for the first time since 2009.
Manchester City extends Vivo Energy ties to Botswana
Reigning English Premier League champion Manchester City has agreed a partnership with African energy company Vivo Energy for the Botswanan market.
Toyo Tires on board with Boston Red Sox
Japanese tyre manufacturer Toyo Tires has entered into a partnership with Major League Baseball franchise the Boston Red Sox.
Audi pitches in with long-term Yankees renewal
German automotive giant Audi has secured a long-term partnership renewal with Major League Baseball team New York Yankees.
Royal Challengers Bangalore Bolt into new season with Tata
Automotive company Tata Motors has announced its Tata Bolt hatchback model as the principal sponsor of Royal Challengers Bangalore for the 2015 edition of the Indian Premier League Twenty20 cricket tournament.