AFL Aussie rules football team Melbourne FC has entered into a partnership with Infiniti, the premium car brand of Japanese automotive manufacturer Nissan.
Infiniti will serve as a major partner of the club for the 2018 AFL season, which got underway yesterday (Thursday).
Infiniti will receive brand exposure on select team apparel, media walls and inside the team rooms during match broadcasts. The company will also benefit from hospitality packages at home matches, player ambassadors and game-day activations.
Melbourne chief executive Peter Jackson said: “It is clear to us that Infiniti has a clear direction that they wish to take in the Australian market and we believe our partnership provides the perfect platform for a national audience.
“This is yet another step forward for the club and further reinforces the club’s strategic direction in aligning with quality brands, who wish to join us on our journey for sustained success.”
Infiniti spokesman and Nissan managing director, Stephen Lester, added: “Infiniti is a young car brand in Australia. Our sponsorship with Melbourne will help us reach out to a significant, highly-engaged audience, and we appreciate the sales and marketing integration and activation opportunities – with our dealerships and our customers – that this partnership gives us.”
Melbourne begins its 2018 campaign with a match against Geelong Cats on Sunday.