Stadia

Baseball
Sponsorship & Marketing

The St. Louis Cardinals Major League Baseball franchise and hometown brewing giant Anheuser-Busch have agreed to a five-year extension of their long-term marketing agreement through 2030
American Football
Sponsorship & Marketing

The North America arm of Japanese automotive manufacturer Nissan has reaffirmed its commitment to the Tennessee Titans by acquiring naming rights to the NFL franchise’s new stadium.
Football
Sponsorship & Marketing

Legends, the global premium experiences company, is to lead the search for a first-ever naming rights sponsor of the Estádio do Dragão, the home of Portuguese football giants FC Porto.
US College Sport
Industry Moves

Global premium experiences company Legends is planning to expand its business in the US college sports sector with the launch of Legends College, a new division that will increase the range of services…
Football
Sponsorship & Marketing

Kansas City Current of the National Women's Soccer League (NWSL) has announced railway network CPKC as the naming-rights partner for the club's new stadium, which it claims will be the first venue specifically…
Football
Stadia

US Soccer and Ticketmaster have announced an agreement that makes the ticketing company the official ticketing partner of the governing body for "the next several years"
Multiple Sports
Sponsorship & Marketing

Atlanta-based Delta Air Lines has extended its sponsorship of Mercedes-Benz Stadium, home to the National Football League’s Atlanta Falcons and Major League Soccer’s Atlanta United.
Baseball
Sponsorship & Marketing

Sports merchandising company Fanatics has announced plans to open a new store at PNC Park, home to Major League Baseball's Pittsburgh Pirates, after agreeing a 10-year extension to a deal first signed…
Multiple Sports
Finance & Law

Cryptocurrency company Crypto.com is closing its institutional exchange in the United States but the move will not affect the naming-rights deal for Los Angeles' Crypto.com Arena
US College Sport
Sponsorship & Marketing

US college sports conference Big 12 has announced plans to create an internal commercial sales division for the first time in its 27-year history
Cricket
Sponsorship & Marketing

Online gambling company Dafabet has acquired naming rights to St George’s Park Stadium, one of South Africa’s international cricket grounds.
Football
Finance & Law

Spanish LaLiga club Real Madrid is reported to have lost a claim for €400m ($435m) in compensation following the collapse of a major sponsorship deal with International Petroleum Investment Company (IPIC), a…
Football
Sponsorship & Marketing

Fortuna Düsseldorf chief executive Alexander Jobst is adamant brands will pay more for the privilege of being associated with the club, as the spotlight shines on the commercial department in the wake …
Football
Sponsorship & Marketing

German Bundesliga 2 club Fortuna Düsseldorf has today (Wednesday) presented a groundbreaking plan, backed by sponsorship revenue, which is set to grant fans free entry to games held at its Merkur Spiel-Arena.
American Football
Sponsorship & Marketing

The National Football League's Baltimore Ravens have announced that M&T Bank is extending its naming-rights sponsorship for the team's stadium by 10 years, which will see the Ravens play their home games…
American Football
Sponsorship & Marketing

The National Football League's Cleveland Browns and electrical utility company FirstEnergy Corp
Basketball
Sponsorship & Marketing

The National Basketball Association's Miami Heat has announced that IT management solutions company Kaseya will be the team's new naming-rights partner for its arena in a $117m (€110.4
Football
Sponsorship & Marketing

Norwegian Eliteserien club Tromsø IL (TIL) has agreed a stadium naming-rights deal with energy company Troms Kraft that is designed to promote the Sámi language and culture.