Licensing & Merchandising
Miami Marlins, Fanatics sign 10-year retail partnership
Global licensed sports merchandise manufacturer and retailer Fanatics has signed a 10-year omnichannel retail partnership with Major League Baseball's Miami Marlins, which significantly extends the availability a…
Fanatics signs 10-year partnership with Notre Dame
Global licensed sports merchandise manufacturer and retailer Fanatics has signed a 10-year licensing deal with the University of Notre Dame to become the college's primary apparel, headwear, and hard …
NBA strikes reported partnership with Louis Vuitton
League continues to strike ties with fashion and culture brands
NFL develops H&M apparel range in deal brokered by IMG
The National Football League has announced a partnership with fashion retailer H&M to launch a range of NFL-branded apparel and accessories in a deal brokered by IMG
Licensing tender issued for Champions League stickers and trading cards
Uefa has begun inviting proposals for the licensing rights to its “collectibles” category for the next cycle of its club competitions, from 2021-24.
Baltimore Ravens open pop-up store to feed fan demand for Lamar Jackson jerseys
The National Football League's Baltimore Ravens have opened up a pop-up merchandise store in the city to feed into the extraordinary demand for Lamar Jackson replica jerseys in time for Christmas
Uefa invites video game and esports rights bids for club competitions
Uefa is inviting proposals for several categories in its video game rights sector for the 2021-24 club competition cycle, including the rights for the official simulation game and esports event
MLB sets Theme Night celebrations for 2020 season
League will again work with series of pop culture brands to help drive fan engagement, attendance
Texas returns to CLC in $96m licensing deal
Reunion comes after university went in-house for licensing
Alibaba becomes official partner of Hangzhou 2022
The Hangzhou 2022 Asian Games Organising Committee announced a Prestige-level partnership agreement with Alibaba Group on Tuesday, in the sponsorship categories for information technology, cloud services…
Inaugural NBA Store opens in Mexico
Ahead of this week's NBA Mexico City Games 2019, the National Basketball Association has announced the opening of the inaugural NBA Store in Mexico
MLB, MLBPA sign multiyear video game extension with Sony
New term calls for first-ever expansion of MLB simulation game title to non-PlayStation platforms
Rawlings adds official glove rights to MLB relationship
Rawlings to share official glove rights with Wilson next year, take status exclusively in 2021
Chinese national sport rebrands under ‘TEAM CHINA’ identity
Representatives from the Chinese General Administration of Sport (GAS), sports associations, athletes and sponsors announced a new collective brand for all of Chinese national sport named 'TEAM CHINA'…
Conmebol adds EA Sports to roster of commercial partners
Video game brand Electronic Arts has signed a new agreement with the South American football federation Conmebol for rights to include the Copa Libertadores in the FIFA 20 football game
MLR side Glendale Raptors renamed Colorado Raptors
Major League Rugby side Glendale Raptors has rebranded itself as the Colorado Raptors. The refresh includes a change of logo as well as team name.
Brewers look to their past for future image
MLB club revives its iconic "ball-in-glove" logo
Sports unions partner with RedBird Capital in new venture
Players unions of NFL, MLB make unprecedented commercial union with private equity firm