Fan Engagement
Monaco signs up Rarecubes for digital push
Ligue 1 club AS Monaco has agreed a deal with Swiss Web3 consulting agency Rarecubes to “push the boundaries” of the digital fan experience.
Saints, Falcons new additions as NFL expands Global Markets initiative
The National Football League (NFL) has today (Tuesday) announced the expansion of its Global Markets Program, with the New Orleans Saints joining by becoming the first franchise to be awarded the French…
Bayern to tour Japan in latest Bundesliga-Sky PerfecTV initiative
German Bundesliga club Bayern Munich has announced a pre-season tour of Japan as the league looks to continue its brand-building efforts in the market in partnership with local media rights-holder Sky…
LaLiga subscription portal rolled out to smartphone users across sub-Saharan Africa
LaLiga Premium, the online portal of the top two Spanish football leagues, is being made available to mobile phone users in sub-Saharan Africa following a tie-up with mobile marketing company Upstream
Hisense USA to sponsor weekly NBA content series
Consumer electronics and home appliance company Hisense is collaborating with the National Basketball Association as the exclusive partner of weekly content series 'X-Factor Moments', which will feature…
MLB, Fanatics launch debut patches for Opening Day, trading cards
Major League Baseball, the MLB Players Association, and Fanatics Collectibles have created patches for every MLB debutant beginning with Opening Day that will be authenticated and feature on their rookie…
NTT extends IndyCar title sponsorship
Technology and business solutions provider NTT has extended its title sponsorship with IndyCar in a multi-year agreement that also includes status for NTT as the official technology partner
PTPA lands Fanatics trading card deal
The Professional Tennis Players Association (PTPA) for-profit commercial affiliate, Winners Alliance, has reached an agreement with Fanatics Collectibles to provide men's and women's trading card set programs…
TikTok and MLS agree sponsorship, content and programming deal
Short-form video platform TikTok has signed a 'multi-year' agreement with Major League Soccer to become an 'Official Partner' of the league
Clippers sign deal with Taiwanese airline Starlux
The National Basketball Association's Los Angeles Clippers have announced a multi-year sponsorship with Taiwanese airline Starlux, which will debut a Taipei-Los Angeles flight on April 26
TikTok continues UFC association with expanded content deal
TikTok has announced its latest content agreement with the Ultimate Fighting Championship
ACC hires Elevate Sports Ventures for ticket strategy
The Atlantic Coast Conference (ACC) has hired consulting firm Elevate Sports Ventures in a multi-year deal to support the American collegiate conference with business intelligence and analytics, revenue…
NBA All-Star weekend backed by more than 35 sponsors
The National Basketball Association's upcoming NBA All-Star weekend in Salt Lake City, Utah, will be marked with more than 35 sponsorships, including activations, social media campaigns and on-site merchandise…
OKX adds new ‘metaverse experiences’ offering to City sponsorship
Cryptocurrency exchange OKX has signed up four Manchester City players to endorse a new fan offering based on exclusive ‘immersive metaverse experiences’.
Starry named official soft drink of NBA, WNBA
PepsiCo's new lemon lime flavored soda, Starry, has been named the official soft drink of the National Basketball Association, Women's National Basketball Association and NBA G League in North America
NFL to launch apparel line with Drake’s OVO
The National Football League and Canadian rapper Drake's apparel brand October's Very Own (OVO) have announced a collaboration that will feature NFL-licensed apparel of select teams
MLB’s Giants, Fanatics extend retail deal by 10 years
Major League Baseball's San Francisco Giants and sports merchandise and digital platform Fanatics have announced a 10-year extension of their retail partnership, which will grant Fanatics more physical…
NASCAR launches beach and surf apparel with Hurley
NASCAR has partnered with action-sports brand Hurley in a clothing collaboration for men's and women's beach and surf apparel