Events
Grand Prix International draws carmakers to Royal’s Cup
New Thailand-based Asian Tour golf tournament the Royal's Cup has secured sponsorship backing from major car manufacturers including Toyota, Mitsubishi, Mazda, MG, and Isuzu
ECL adds extra inventory with series backed by India’s Dream11
Organisers of the European Cricket League have furthered their plans to develop the sport in Europe through the launch of the European Cricket Series
V-Zug joins sponsors of home Ice Hockey World Championship
Swiss household appliance manufacturer V-Zug has signed up as an official sponsor of the International Ice Hockey Federation’s 2020 World Championship.
Tissot completes Grand Tour portfolio with Giro deal
Swiss watchmaker Tissot has completed the set of cycling’s ‘Grand Tours’ by agreeing a sponsorship deal for the Giro d’Italia.
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Vietnam Football Federation, VOV, HDBank partner for futsal tournaments
The Vietnam Football Federation is partnering with state-owned broadcaster Voice of Vietnam and local bank HDBank to run national futsal tournaments.
The partnerships cover three years, 2020 to 2022
Hana Bank backs Busan’s ITTF Team World Championships
Hana Bank, a subsidiary of the Seoul-based Hana Financial Group, has been announced as the title sponsor of this year’s World Team Table Tennis Championships, which will take place from March 22-29 in B…
Paralympics torch relay plans unveiled, ANA joins as sponsor
Ceremonial Paralympic torch flame lighting festivals will take place in all Japanese prefectures in August, to be followed by the Paralympic torch relay itself, Tokyo 2020 organisers said yesterday
St. James’s Place Wealth Management backs local PSA World Tour event
Financial services company St. James’s Place Wealth Management has signed up as the new title sponsor of the Canary Wharf Classic, a gold-level tournament on squash’s PSA World Tour.
East Bengal seeks sponsors for Man Utd friendly
Indian I-League team East Bengal is looking for sponsors to pay the appearance fee for Manchester United for a friendly that the English Premier League team has agreed to play later this year
ITTF targets China with LD Sports deal
The International Table Tennis Federation has agreed a sponsorship deal with Chinese sports content, marketing and entertainment platform LD Sports
Proximus and KBC extend as main sponsors of Flanders Classics events
Telco Proximus and bank-insurer KBC have agreed a three-year extension to their contracts as main sponsors of Flanders Classics, the company which organises cycling’s traditional spring classic events i…
BoyleSports extends backing of Irish Grand National
Bookmaker BoyleSports has struck a four-year extension to its title sponsorship of the Irish Grand National, the country’s richest contest in jump horse racing.
Singapore Open tees off ambitious Asian women’s golf investment by Hana Financial Group
Korean finance firm Hana Financial Group is title sponsoring a new women’s golf tournament in Singapore this year, as part of an ambitious wider plan to create an Asian women’s series and ranking.
RideLondon seeks out new main sponsor
RideLondon has launched a search for a new headline sponsor after UK life insurance and financial services company Prudential, which has backed the mass participation cycling event since its formation…
Noventi extends Halle Open title sponsorship
Healthcare provider Noventi has agreed an early extension to its title sponsorship of the Halle Open, Germany’s leading tennis tournament on the men’s ATP Tour and a traditional warm-up event for the Wim…
Glenmuir tees up Ryder Cup extension
Scottish golf clothing brand Glenmuir has agreed a five-year extension to its partnership with Ryder Cup Europe
Liebherr maintains ITTF support with World Cup title sponsorship
German technology company Liebherr has furthered its long-running support of International Table Tennis Federation events by signing on as title sponsor of the 2020 men’s World Cup.
EHF seeks leadership role with long-term Kinexon deal
German tracking and analytics company Kinexon has bolstered its ties with the European Handball Federation (EHF) by agreeing a long-term deal that aims to take the handball experience to a new level, for…